by The digitally printed wallpaper market has seen tremendous growth in recent years owing to various advantages offered by digital printing over traditional printing. Digitally printed wallpapers allow for high-quality photo-realistic printing on a variety of surfaces like vinyl, non-woven, and paper without limitations in design and color variations. They offer seamless repeat print capabilities and easier installation.
The global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Billion in 2024 and is expected to exhibit a CAGR of 19% over the forecast period of 2024 to 2031.
Key Takeaways
Key players operating in the Digitally Printed Wallpaper Market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.
Key opportunities in the Digitally Printed Wallpaper Market Size include rising residential construction and renovation activities fueling demand. Advancements in digital printing technologies have enabled hyper-realistic designs, versatile installations, faster turnarounds, and lower production costs compared to traditional analog printing methods.
Technological advancements like continuous inkjet printing, UV-curable inkjet printing, latex inkjet printing are driving the market. These technologies offer higher printing speeds, unlimited repeat capabilities, wider color gamuts, compatibility with different substrates and seamless designs.
Market Drivers
Growing trends of interior customization and personalization are driving consumers to opt for Digitally Printed Wallpaper Market Size to reflect their individual style and personalities. Rapid urbanization coupled with rising consumer spending on home décor and interior design in emerging nations is propelling the market growth.
The easy installation process and versatility of digitally printed wallpapers make them preferable over traditional wallpapers. Digitally printed wallpapers help interior designers and architects achieve diverse design aspirations effortlessly.
Current Challenges in the Digitally Printed Wallpaper Market
The digitally printed wallpaper market is currently facing challenges related to high printing costs and availability of alternatives. Digitally printing wallpaper designs requires expensive printing equipment and inks. This makes digitally printed wallpaper more expensive than traditionally printed options. Consumers often choose cheaper alternatives like paints and wallpaper murals. Retailers also hesitate to stock digitally printed wallpaper due to its higher prices.
Another challenge is the short shelf life of designs. Frequent changes in interior design trends make certain wallpaper designs outdated within a year. This leads to high inventory risks for manufacturers and retailers. Producing limited batches of designs is more viable but increases per-unit costs. Educating customers about timeless and customizable designs can help increase demand. However, achieving design versatility through digital printing remains difficult.
SWOT Analysis
Strengths: Ability to print customized photo-realistic designs at low minimum orders. Digital printing allows on-demand production with no design repetition.
Weaknesses: High capital costs of printing equipment and inks results in higher product prices. Short shelf life of designs increases inventory risks.
Opportunities: Growing popularity of interior customization and visual appeal presents an expanding market. Developing longer-lasting printer inks and substrates can improve viability.
Threats: Alternatives like paints, wallpaper murals pose competition on price. Frequent changing of interior trends makes certain designs obsolete quickly.
Geographical Regions
The digitally printed wallpaper market in Europe currently accounts for the largest value share globally. Countries like Germany, France, UK and Italy have a strong focus on aesthetically designed homes and offices. Many prominent digitally printed wallpaper brands are based in these European nations.
The Asia Pacific region is projected to be the fastest growing regional market during the forecast period. Emerging economies like China and India are urbanizing rapidly and witnessing increased consumer spending on home décor and remodeling. Growing construction activities in commercial and residential sectors will drive the demand for wall décor like digitally printed wallpaper.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
