Tissue paper is a lightweight paper or spunlace fabric made from pulp. It is used for various hygiene and sanitation purposes such as toilet paper, facial tissues, paper towels, napkins, and others. Tissue papers are widely used in households as well as commercial establishments like hospitals, hotels, restaurants, and others. Increasing awareness about hygiene and sanitation is a key factor boosting the demand for tissue papers globally. Additionally, rising disposable incomes in developing countries are enabling people to spend more on better hygiene and sanitation products. Furthermore, growing preference for sustainable and eco-friendly alternatives is expected to drive the demand for tissue papers made from recycled pulp or agricultural residues.
The global tissue paper market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
One of the major drivers for the growth of the tissue paper market is the increasing demand for sustainable and eco-friendly products. Consumers are increasingly looking for green alternatives made from renewable and recycled content to minimize environmental footprint. As a result, tissue paper manufacturers are focusing on developing innovative products made partially or completely from recycled pulp, agricultural residues, or sugarcane bagasse. These green tissue papers not only cater to the sustainability needs of customers but also help companies enhance their brand positioning. Additionally, supportive regulations promoting the use of recycled content is further fueling the demand.
The Global Tissue Paper Market Size is dominated by the toilet papers and facial tissue paper segments. Toilet papers account for over 40% of the total market share as tissues papers are considered essential household items worldwide and their demand remains high. Facial tissues form another major segment led by increasing awareness about hygiene. Baby wipes segment is growing at a fastest pace due to rising awareness among parents about infant care and cleanliness.
Political: No significant political influences. Environmental regulations regarding usage of raw materials and waste disposal are driving recyclable and sustainable tissue paper production.
Economic: Developing economies in Asia Pacific witnessing fastest GDP growth resulting in rising disposable incomes and expenditure on personal hygiene products including tissue papers. High tissue paper consumption in developed markets of North America and Europe.
Social: Increasing health awareness and hygiene trends driving tissue paper demand particularly for toilet papers, facial tissues, and baby wipes. Large population and rapid urbanization in developing nations expanding market scope.
Technological: Automated machinery for mass production of tissue papers at low-cost. Innovation in raw materials to develop stronger, softer, and environment-friendly tissues.
The global tissue paper market is expected to witness high growth over the forecast period led by Asia Pacific region.
North America represents another major tissue paper market led by United States. High tissue paper usage for personal and household hygiene in developed population and economies supports market size.
Key players operating in the tissue paper market are AVK Holding A/S, KITZ Corporation, Watts Water Technologies, Inc., BÃ1⁄4rkert Fluid Control Systems, Tyco International Ltd., Emerson Electric Co, Schlumberger Limited, Shearwater GeoServices Holding AS, Flowserve Corporation, Rotork Plc, and Honeywell International Inc. Innovation in production technologies and raw materials are the focus areas of leading players to strengthen market share.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it