May 18, 2024
Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market is Estimated to Witness High Growth Owing to Technological Advancements in Printing Technologies

The global digitally printed wallpaper market is a rapidly growing industry owing to technological advancements in digital printing technologies. Digitally printed wallpapers offer vibrant designs, intricate patterns, and near photographic quality images that provide enhanced visual appeal and aesthetic value to interior spaces compared to traditional wallpapers. These wallpapers are eco-friendly as they produce minimal wastage during production and allow on-demand printing. The worldwide adoption of digital printing is positively impacting the digitally printed wallpaper industry.

The Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the digitally printed wallpaper are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles & Wallcovering, Londonart, and John Mark Ltd. The industry leaders are focusing on new product launches and expanding their product portfolios.

The rising consumer spending on home décor and interior design offers significant growth opportunities for Digitally Printed Wallpaper Market Size manufacturers. Rapid urbanization and growth in residential construction projects especially in emerging economies provide a boost to market demand.

Advancements in wide-format inkjet printing technologies have enabled high-resolution photo-quality printing on a wide range of materials including vinyl, non-woven, and paper. Continued R&D towards developing sustainable digitally printed wallpaper using recycled content would further drive the market growth over the forecast period.

Market Drivers

The increasing consumer preference for visually appealing and unique interior décor drives the demand for digitally printed wallpapers. Their ability to replicate fine textures, elegant patterns, and photography make them a preferred choice for luxury homes and commercial spaces. Rising disposable income levels especially in developing nations accompanied with growing interest in home décor and renovation is a key growth driver for the market. Digitally printed wallpapers allow on-demand and hassle-free printing which reduces inventory costs for manufacturers and provides quicker turnaround time, thus fueling their market acceptance over traditional wallpaper printing techniques.

Current challenges in Digitally Printed Wallpaper Market

The digitally printed wallpaper market is witnessing some challenges presently including volatile raw material prices and supply chain disruptions. Raw materials used in wallpaper production like paper, vinyl etc have seen high price fluctuations in recent years making production costs unpredictable for manufacturers. Moreover, the ongoing covid-19 pandemic has disrupted international supply chains and logistics networks impacting the timely delivery of raw materials and finished products. Transport restrictions and workforce shortages have lengthened lead times adding to the challenges. Environmental concerns around the use of plastics in some digitally printed wallpapers is another area that needs to be addressed through sustainable product innovations.

SWOT Analysis

Strength: Wide variety of designs, patterns and infinite customization options enable unique statement wall decor solutions. Digitally printed wallpaper does not require huge installation efforts like traditionally printed wallpapers.

Weakness: Higher per unit costs than conventional wallpaper limits applications to premium projects only. Vulnerable to fashion trends and fluctuations in consumerpreferences.

Opportunity: Growth in residential and commercial construction activities globally is increasing wall surfaces needing decoration. Rising consumer awareness about newer interior decor solutions also presents an opportunity.

Threats: Stiff competition from other interior decor alternatives limits market loyalty and pricing power. Environmental regulations around packaging, raw materials and end-of-life waste management pose compliance challenges.

Geographical Regions

Europe currently dominates the Digitally Printed Wallpaper Market  accounting for over 35% of global market value currently led by the UK, Germany, France, Italy and Spain. This is attributed to high design aesthetics awareness and renovation activities in the European residential and commercial construction sector. North America is the second largest region driven by the US and Canada due to increasing trend of unique wall decor solutions in homes and offices. Asia Pacific region is expected to be the fastest growing market in the coming years led by thriving construction industries and rapidly growing middle class populations in China, India and Southeast Asian countries demanding new interior solutions.

Fastest Growing Region

The Asia Pacific region is expected to be the fastest growing regional market for digitally printed wallpaper during the forecast period from 2024 to 2031. This is due to rising construction activities and renovation projects across the diverse economies in Asia Pacific. Rapid urbanization, growing affluence, western influence on interior aesthetics and shifting consumption patterns are driving the demand for premium and fashionable wallpaper solutions across China, India and Southeast Asian countries. The availability of digitally printed wallpapers at competitive prices suitable for the price sensitive Asian consumers will further support the growth. Government policies and investments in infrastructure development will alsocontinue to fuel construction activities boosting the uptake of digitally printed wallpapers in this region.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it