June 19, 2024
Yerba Mate Market

Yerba Mate Market is poised to grow significantly by 2030 driven by Rising Health Awareness

Yerba mate is an herbal infusion native to South America made from drying and processing leaves and twigs of the holly mate plant. It is traditionally used as a stimulant and stress reliever and contains vitamins, minerals, amino acids, antioxidants and other plant compounds. Regular consumption of yerba mate has been associated with numerous health benefits including enhanced mental clarity and focus, weight management support due to thermogenic properties, boost to metabolism and energy levels and lowered risk of heart disease and cancer.

The Global Yerba Mate Market is estimated to be valued at US$ 2662.8 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the Yerba Mate market are 3M, Invoclar Vivadent, Ultradent Products Inc., Mectron s.p.a., Kerr Corporation, Gnatus Medical-Dental Equipments, Tecno-Gaz S.p.A, ACTEON GROUP, Dentsply Sirona, Den-Mat Holdings, LLC, DENTMATE, Flight Dental System, Medit Corp, COLTENE Group, Kulzer GmbH, VOCO GmbH, and B.A. International Ltd. The growing demand for yerba mate can be attributed to rising awareness about its health benefits and therapeutic properties. Multiple clinical studies have validated yerba mate’s benefits for weight management, cardiovascular health, cholesterol levels, energy levels and more. Many well-known brands are introducing yerba mate infused beverages, teas, supplements to cater to the surging demand.

The global yerba mate market is witnessing signficant expansion boosted by rising exports especially from the Latin American countries where it is native. Countries like Paraguay, Uruguay, and Argentina are among the leading yerba mate producers and exporters in the world. Robust demand from developed international markets like the United States, various European nations is encouraging farmers in South America to increase yerba mate cultivation. E-commerce platforms are effectively promoting brands and products, aiding the global reach of yerba mate.

Market key Trends

One of the key trends driving the Yerba Mate Market Demand is the increasing adoption in the functional beverages segment. Many prominent beverage manufacturers are launching yerba mate sparkling waters, cold-brew coffee alternatives and energy drinks infused with yerba mate to appeal to health-conscious consumers. Another emerging trend is the use of yerba mate extracts in wellness supplements. Products containing yerba mate extracts in the form of pills, powders and liquids are gaining traction for benefits like mood enhancement, weight management and increased metabolism. With ongoing clinical research establishing multiple health advantages, yerba mate is expected to garner more popularity among users globally over the coming years.

Porter’s Analysis

Threat of new entrants: The yerba mate market requires high investment in R&D, marketing and production. Established brands enjoy customer loyalty which makes entry difficult for new players.

Bargaining power of buyers: Buyers have moderate bargaining power given the availability of substitutes like coffee and tea. Switching costs are low for consumers.

Bargaining power of suppliers: A few countries like Paraguay and Argentina dominate global production of yerba mate raw materials giving suppliers significant power in the value chain.

Threat of new substitutes: Coffee and tea are the major substitutes. However, yerba mate offers unique health benefits with rising demand in functional beverages segment.

Competitive rivalry: Intense competition exists among established brands to expand market share globally.

Geographical Regions

South America accounts for over 90% of global yerba mate production, consumption and exports by value. Paraguay is the largest producer followed by Argentina. Urban consumer base and rising health awareness is driving demand growth in Brazil.

Europe is the fastest growing region for yerba mate market due to increasing awareness about its health benefits and adoption in functional food and beverages industry. Countries like Germany, UK, France and Italy dominate the European market and import large volumes of yerba mate from South America.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it