June 18, 2024

The Global Bath Bombs Market is Estimated to Witness High Growth Owing to the Increasing Acceptance of Bath Products for Self-Care

Bath bombs are fizzy bath products which release essential oils, scent, and color when dissolved in water. They help moisturize and exfoliate the skin, while also imparting a relaxing aroma. The advantages of bath bombs include moisturization, stress relief, exfoliation, aromatherapy, and beautification. With growing awareness about the benefits of self-care products and aromatherapy, the demand for bath bombs is on the rise.

The Global Bath Bombs Market is estimated to be valued at US$ 138.36 Bn in 2024 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Bath Bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. These companies offer a variety of bath bomb products at different price points and with unique fragrances and ingredients to meet consumer needs.

The key opportunities in the bath bombs market include new product launches, customization options, and innovative packaging. Companies are focusing on launching organic, vegan, gluten-free, and cruelty-free bath bombs made with natural ingredients to cater to health-conscious consumers. They are also offering customization options through personalized engravings or custom scents to increase customer loyalty and repetitions purchases. Attractive and sustainable packaging such as biodegradable wrappers is another area of focus.

Globally, the bath bombs market is expanding due to increasing spending capacity, growth of beauty and personal care industries, and rising demand from Asia Pacific and Middle Eastern countries. Countries like China, India, Indonesia, and UAE are expected to drive high market growth in the coming years. E-commerce platforms are also facilitating easy availability and exposure to new brands, aiding the global expansion of bath bombs.

Market drivers

The increasing acceptance of self-care products and aromatherapy is a major driver for the bath bombs market. Long working hours, pandemic stress, pollution, etc. have made consumers more conscious about relaxation and well-being. Bath bombs offer mood-lifting benefits of essential oils, pampering of the skin and muscles through moisturization and exfoliation. They have emerged as an effective and enjoyable way of unwinding and rejuvenation. Rising popularity of home spas and bath routines is further propelling the demand.

PEST Analysis

  • Political: There is no regulation in place that hampers the growth of the bath bombs market. However, environmental rules related to packaging can impact manufacturers.
  • Economic: Rising disposable incomes and increased spending on wellness and self-care products are driving demand for bath bombs.
  • Social: Growing popularity of aromatherapy, herbal products and bathing rituals are fueling the market growth. Social media is promoting bath bomb culture and DIY bath bomb making activities.
  • Technological: Manufacturers are investing in R&D to develop innovative bombs with different scents, shapes and visual effects. New types of ingredients and smarter packaging solutions are being introduced.

Geographical Concentration of Market Value

North America accounts for the largest share of the global bath bombs market value owing to rising health and wellness trend. The US and Canada are major revenue generators due to high consumer spending capability and busy lifestyles that boost stress-relieving product demand.

Fastest Growing Region

Asia Pacific region is poised to grow at the fastest pace during the forecast period supported by increasing expenditure on personal care and bath products in developing countries like China and India. Rapid urbanization, growing middle class and rising awareness about self-care are key factors catalyzing bath bombs market expansion across Asia Pacific.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it