May 22, 2024
Europe Tissue and Hygiene Paper Market

Europe Tissue and Hygiene Paper Market Driven by Increased Demand for Sustainable Hygienic Products

The tissue and hygiene paper products are utilized in a variety of personal care and sanitation applications. Tissue and hygiene paper products are widely used as toilet papers, facial tissues, paper towels, napkins and others. These products are deemed essential to maintain personal hygiene and cleanliness. With changing lifestyle and growing health awareness among population, the need for sustainable and hygienic tissue and hygiene paper has increased significantly. The European market has witnessed large scale adoption of innovative tissue and hygiene paper products that are environment friendly and provide good absorbency.

The Europe Tissue Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14 Bn in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends witnessed in the Europe Tissue And Hygiene Paper Market Size include growing focus on developing eco-friendly products. The market players have been introducing innovative tissue and hygiene paper products that use less wood and water in production and are also recyclable. For instance, some market players offer products with Forest Stewardship Council certified virgin pulp which ensures responsible forest management. Additionally, the manufacturers are utilizing recycled papers, green energy and advanced technologies to make their production processes more sustainable. The growing demand for sustainable products from European consumers is a major factor fueling innovations in tissue and hygiene paper to cater to the environment conscious population.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the Europe tissue and hygiene paper market is moderately low due to high capital requirements and established brands have strong customer loyalty.

Bargaining power of buyers: The bargaining power of buyers is high in the Europe tissue and hygiene paper market as there are numerous established manufacturers and brands providing tissue and hygiene paper products. Buyers can easily switch between various brands.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw material suppliers have high switching costs and established manufacturers have strategies to develop long term relationships with suppliers to secure supplies.

Threat of new substitutes: Threat of new substitutes is low in the Europe tissue and hygiene paper market as tissues and hygiene paper have well-established uses and there aren’t suitable alternatives.

Competitive rivalry: The competitive rivalry in the Europe tissue and hygiene paper market is high due to presence of numerous regional and international players offering similar products. Players compete based on pricing, quality, innovation, and marketing.

Key Takeaways

The Europe tissue and hygiene paper market size is expected to grow at a CAGR of 8.4% during the forecast period. Tissue and hygiene papers find widespread applications in households, healthcare, hospitality, and commercial sectors due to their absorbency and strength.

The Western Europe region currently dominates the market owing to high demand from countries like Germany, UK, and France. However, the Central and Eastern Europe regions are expected to witness rapid growth in demand led by rising incomes, population growth, and growing awareness about hygiene products.

Key players operating in the Europe tissue and hygiene paper market are AbbVie, Lundbeck, Eisai, Pfizer, Merck & Co., Inc., Novartis, AstraZeneca, GlaxoSmithKline, Acorda Therapeutics, and Ceretec. These players are focusing on capacity expansion, product innovation, and mergers & acquisitions to strengthen their market position.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it