The Scalp Care Market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
The Scalp Care Market focuses on products specifically designed for the care and treatment of the scalp. These products include shampoos, conditioners, serums, oils, and scalp masks, among others. The growing prevalence of scalp-related disorders such as dandruff, dry scalp, and scalp psoriasis is driving the demand for scalp care products. Additionally, the increasing awareness about the benefits of organic and natural haircare products is further fueling market growth. These products contain ingredients such as tea tree oil, jojoba oil, and aloe vera, which nourish and soothe the scalp, promoting healthy hair growth.
The Scalp Care Market is driven by several factors. Firstly, the rising incidence of scalp-related disorders, including dandruff and scalp infections, is increasing the demand for effective and specialized scalp care products. Secondly, the growing trend of using organic and natural haircare products is boosting market growth. Consumers are becoming more conscious about the harmful effects of chemicals used in conventional haircare products, leading to a shift towards natural alternatives. These factors are driving the development of innovative and advanced scalp care products in the market. Manufacturers are focusing on product formulations that provide superior cleansing, hydration, and nourishment for the scalp, meeting the evolving needs and preferences of consumers.
The scalp care market can be segmented based on type, distribution channel, and region. Based on type, the dominating segment in the market is shampoos and conditioners. This segment holds the largest market share due to the high demand for these products by consumers for regular scalp care and maintenance. Shampoos and conditioners provide cleansing and nourishment to the scalp, promoting healthy hair growth. Additionally, they help in reducing scalp problems such as dandruff and itchiness. Other sub-segments such as hair oils, serums, and masks also contribute to the market growth, but to a lesser extent compared to shampoos and conditioners.
Political: The political factors affecting the scalp care market include government regulations on product safety and labeling, trade policies, and taxes. Compliance with these regulations is essential for manufacturers to enter and sustain in the market.
Economic: The economic factors influencing the market include GDP growth, disposable income of consumers, and consumer spending habits. Scalp care products are considered non-essential items, and their demand is closely tied to the economic conditions of a region.
Social: Changing lifestyle patterns, increasing awareness about personal grooming, and the influence of social media on beauty trends significantly impact the market. Consumers are becoming more conscious about scalp health and are willing to invest in products that address specific scalp issues.
Technological: Technological advancements in product formulations, manufacturing processes, and packaging innovations contribute to the growth of the scalp care market. Companies are investing in research and development to introduce new and improved scalp care products to cater to consumer demands.
The global Scalp Care Market is expected to witness high growth, exhibiting a CAGR of 7.1% over the forecast period. This growth can be attributed to increasing consumer awareness about scalp health and the rising demand for hair care products. The market is set to reach US$ 12.84 billion in 2023.
Regionally, Asia Pacific is the fastest-growing and dominating region in the scalp care market. The region’s large population, growing disposable income, and changing lifestyle patterns are driving the demand for hair care products, including scalp care. Moreover, the presence of key market players and their aggressive marketing strategies further contribute to the growth in this region.
Key players operating in the scalp care market include Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L’Oreal SA, Himalaya Wellness Company, Johnson & Johnson Inc., and The Estee Lauder Companies Inc. These players are focusing on product innovation, strategic collaborations, and mergers and acquisitions to strengthen their market position and expand their customer base.
- Source: Coherent Market Insights, Public sources, Desk research
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