February 9, 2025
U.S. Fashion Ecommerce Market

The U.S. Fashion Ecommerce Market Is Estimated To Propelled By Escalating Online Fashion Purchases

U.S. fashion e-commerce caters to the evolving fashion needs of customers through a wide range of products including apparel, accessories, beauty and personal care products available through online channels. The convenience and variety offered through online shopping has boosted fashion e-commerce sales in recent years.

The U.S. fashion ecommerce Market is estimated to be valued at US$ 108.1 billion in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The escalating trend of online fashion purchases among U.S. customers has been a key growth driver for the U.S. fashion ecommerce market. As online shopping for clothes and accessories continues to gain more acceptance, ecommerce retailers are ramping up their product offerings, digital platforms and marketing strategies to capture a larger pie of the growing online fashion sales. The millennial generation especially has shown high affinity for discovering new fashion trends and making purchases through digital platforms. This has led ecommerce brands to focus on enhancing their mobile shopping experience and social media presence to engage younger customers online.

SWOT Analysis

Strength: The U.S. fashion ecommerce market benefits from high internet penetration and advanced logistics infrastructure in the country. Rising acceptance of online shopping is also driving its growth.
Weakness: Frequent changes in fashion trends make it difficult for online retailers to predict demand accurately. Customers still prefer to try outfits physically before purchase which limits complete transition to online.
Opportunity: Growing popularity of mobile apps and social media is expanding the customer base for online fashion retailers. Personalized recommendations and virtual/augmented reality features offer opportunities for improved customer experience.
Threats: Stiff competition from established global players squeeze margins of smaller players. Data privacy regulations can increase compliance costs for companies in this market.

Key Takeaways

The U.S. Fashion Ecommerce Market Size is expected to witness high growth. Ecommerce has seen strong penetration in apparel, footwear and accessories categories driven by increasing preference of millennials and Gen Z for online shopping. The market size is forecast to reach US$ 108.1 Billion by 2024 registering a CAGR of 6.2% during the forecast period.

Regional analysis – The western region dominates the U.S. fashion ecommerce market currently. States like California, Texas and Florida contribute significantly to the market owing to high disposable incomes and tech savviness of consumers. The northeast region is witnessing faster growth and is expected to account for over 30% market share by 2030.

Key players operating in the U.S. fashion ecommerce market are AngioDynamics, Boston Scientific, Abbott, R. Bard, Cook Medical, Medtronic, Cardinal Health, Integer Holdings, Jude Medical and Terumo. The major players are investing heavily in developing personalized apps, virtual trial solutions and advanced data analytics capabilities to strengthen their foothold. Partnerships with influencers are also helping companies to stay ahead of competition.

*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it

Ravina
+ posts

Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.

Ravina Pandya

Ravina Pandya,  Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.

View all posts by Ravina Pandya →