July 12, 2024
India Content Delivery Network Market

India Content Delivery Network Market Is Estimated To Witness High Growth Owing To Increasing Consumption of Online Video Content And Growing Internet Penetration

The India Content Delivery Network Market is estimated to be valued at US$ 792.5 million in 2023 and is expected to exhibit a CAGR of 13.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
A content delivery network or CDN is a distributed system of servers that delivers webpages and other web content to users based on their geographic locations. The goal of any CDN is to serve content to end-users with high availability and high performance. CDNs allow for caching and replication of content, improving the performance and user experience when accessing services and applications.

Market Dynamics:
Growing penetration of the internet has led to increasing consumption of various online services such as video and audio streaming, e-commerce, gaming etc. As of 2021, India had over 750 million internet subscribers indicating immense growth opportunities. Moreover, online video content consumption has grown significantly over the past few years owing to proliferation of smartphones and cheap data plans. This has increased the demand for CDN services from content providers and e-commerce companies looking to deliver content seamlessly across the country.

Another driver for the market growth is increasing adoption of cloud-based applications and services by enterprises. CDNs play a critical role in optimizing the performance of cloud applications by caching, routing and delivering content across geographic locations. They enable enterprises to scale their digital infrastructure elastically as per demand fluctuations. This has boosted adoption of CDN services by enterprises across industries.
Segment Analysis
The India content delivery network (CDN) market is dominated by the video streaming segment. This segment currently holds more than 60% share of the overall market owing to the growing popularity of OTT platforms in India. High-quality video streaming experiences have become essential for users which is driving the demand for video CDN solutions.

PEST Analysis
Political: The government’s push for digital India and initiatives like Bharat Net have improved internet connectivity in the country which is positively impacting the growth of the CDN market.
Economic: India is one of the fastest growing economies globally. The rising internet and smartphone penetration coupled with increasing spending power is driving the consumption of online media and content. This acts as a tailwind for the CDN industry.
Social: Indians today spend a significant time online for social media, entertainment, and work purposes. This expanding digital lifestyle is augmenting the content needs which require efficient delivery mechanisms like CDNs.
Technological: Emerging technologies like 5G and edge computing are expected to further enhance the content streaming and delivery experience. CDN providers are focusing on new technologies to gain competitive advantage.

Key Takeaways
The India India Content Delivery Network Market Share is expected to witness high growth, exhibiting a CAGR of 13.3% over the forecast period of 2023 to 2030, driven by increasing digitalization and rising internet penetration in the country.

The market size was valued at US$ 792.5 million in 2023 and is expected to reach around US$ 2,112.9 million by 2030. The southern region of India currently holds a dominant share of over 35% in the country’s CDN market owing to the presence of large media and content companies.

Key players operating in the India CDN market are Tata Communications Ltd., Amazon CloudFront – Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc. Tata Communications and Amazon CloudFront have emerged as the leaders by gaining maximum revenue share in India.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile