December 6, 2023
Ceramic Sanitaryware Market

India Ceramic Sanitaryware Market is estimated to Witness High Growth Owing to Increasing Infrastructural Development Projects

The India Ceramic Sanitaryware Market is estimated to be valued at US$ 3,824.0 Mn in 2022 and is expected to exhibit a CAGR of 11.90% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Ceramic sanitaryware products include wash basins, water closets, urinals and other bath fittings made from ceramic materials like clay, porcelain and vitreous china. These products offer benefits like durability, easy to clean, stain and rust resistance which makes them ideal for use in bathrooms. Rapid urbanization and growing infrastructure development projects in India are driving the demand for new residential and commercial constructions, thus propelling the ceramic sanitaryware market.

Market key trends:
One of the major trends driving the Indian ceramic sanitaryware market is increasing infrastructural development projects. The Indian government has taken several initiatives like Smart Cities Mission, Housing for All by 2022 and infrastructure development projects under the National Infrastructure Pipeline to boost infrastructure growth. As per government estimates, India requires investment of around $1.5 trillion under the National Infrastructure Pipeline during 2019-2025. This rising infrastructure development is generating significant demand for new constructions which is augmenting the adoption of ceramic sanitaryware in bathrooms. Growing construction of residential and commercial buildings for expanding urban populations will continue to present lucrative growth opportunities for ceramic sanitaryware manufacturers in India over the forecast period.

Porter’s Analysis
Threat of new entrants: The threat of new entrants in the India ceramic sanitaryware market is moderate as initial investment is high and the industry has few major players dominating the market.
Bargaining power of buyers: The bargaining power of buyers is high as there are multiple options available and customers can negotiate on prices to some extent.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw materials are commoditized in nature however supplier integration and compliance to quality is important.
Threat of new substitutes: Threat from new substitutes like composites is moderate as ceramics have premium appeal, aesthetic finishes and tradition of use.
Competitive rivalry: Fierce among large players.

SWOT Analysis
Strength: Wide product portfolio, brand image, established distribution network. Weakness: Rising raw material cost, high dependence on seasonal demand.
Opportunity: Growth in rural residential construction, increasing infrastructure investments. Threats: Intense competition, potential ban on white cement.

Key Takeaways
India Ceramic Sanitaryware Market Demand is expected to witness high growth, exhibiting CAGR of 11.90% over the forecast period, due to increasing investments in residential and commercial infrastructure projects especially in tier 1 and 2 cities. Regionally, southern and western regions dominate India ceramic sanitaryware market currently.

Regional analysis Northern, eastern and central regions are expected to offer lucrative opportunities owing to rapid urbanization and rising disposable income levels. Ceramic sanitaryware manufacturers are exploring opportunities in these regions through dealer networks and mega retail outlets.

Key players operating in the India ceramic sanitaryware market are HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group. Major players are focusing on expanding their product portfolio through continuous innovation and branding initiatives to strengthen their presence across India.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it