by The erotic lingerie market has witnessed significant growth over the past decade. Erotic lingerie or intimate apparel refers to sexy and provocative undergarments that are designed to enhance one’s appearance and boost confidence during intimate moments. Such apparel includes products like bras, panties, bodysuits, corsets and camisoles made using flattering cuts and fabrics like lace, satin and mesh. Erotic lingerie caters well to couples looking to spice up their love life. They serve the purpose of arousing interest as well as acting as a confidence boosting item for individuals.
The Global Erotic Lingerie Market is estimated to be valued at US$ 24.21 Bn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031.
Key players operating in the Erotic Lingerie market are Victoria’s Secret, Agent Provocateur, La Perla, Pleasure State, Bordelle, Coco de Mer, Bluebella, Savage X Fenty, Yandy, Hanky Panky, Frederick’s of Hollywood. Rising sexual wellness and positive perception towards intimate apparel have fueled the demand in recent years. The market has also benefitted from growing penetration of e-commerce platforms which have made such products easily accessible. Further, growing sexual empowerment especially among women along with celebrated portrayal of intimacy in mainstream pop culture have pushed tboundaries of what is socially acceptable bringing the industry into the mainstream.
The global expansion of key players into international markets through online stores and improved digital marketing has further propelled the $24.21 billion industry. Established players have increased their focus on diversifying their product offerings, adopting innovative designs and materials as well as strengthening their omni-channel reach to tap the opportunities posed by robust demand worldwide.
One of the key emerging trends in the Erotic Lingerie Market Trends is the blurring lines between conventional lingerie and risqué intimate apparel. Leading brands are infusing mainstream lingerie lines with subtle elements from erotic pieces like sheer fabrics, peek-a-boo cutouts or bold colors to make products appealing to a wider customer base with relatively mild tastes. This is expanding the perimeters of the industry.
Porter’s Analysis
Threat of new entrants: Low startup costs however established brands have strong market presence and customer loyalty.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes however brand reputation and product quality add differentiation.
Bargaining power of suppliers: Suppliers have moderate power due to availability of alternatives however unique design and material sourcing have importance.
Threat of new substitutes: threat is low as erotic lingerie has strong emotional appeal however athleisure and lounge wear gaining popularity.
Competitive rivalry: Intense as top players spend heavily on branding and product innovation to gain customer loyalty and market share.
Geographical Regions
North America remains the largest market for Erotic Lingerie Market Regional Analysis accounting for over 30% of global value sales led by USA. Wide product offerings along with growing women empowerment and altering social norms support demand.
Asia Pacific registers fastest growth led by China, Japan and India. Rapidly growing working women population, increasing disposable incomes and exposure to Western trends driving demand. E-commerce boosting accessibility while cultural barriers still impact some regional markets.
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
