December 7, 2023
U.S. Bottled Water Market

Future Prospects of the U.S. Bottled Water Market

Market Overview:
The U.S. bottled water market is estimated to be valued at US$ 22,175.71 Mn in 2022 and is expected to exhibit a CAGR of 8.42% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights. Bottled water has gained significant popularity in the U.S. in recent years due to various factors such as increasing health consciousness among consumers, the convenience of packaged drinking water, and the growing preference for bottled water over sugary carbonated beverages. The market offers a wide range of water products, including spring water, purified water, mineral water, and flavored water, catering to different consumer preferences and needs. With a strong consumer demand and increasing investments in product innovation, the U.S. bottled water market is poised for substantial growth.

Market Dynamics:

The U.S. bottled water market is driven by two major factors. Firstly, the rising health concerns and awareness among consumers regarding water quality and hydration benefits are fueling the demand for bottled water. Consumers are becoming more health-conscious and are choosing bottled water as a healthier alternative to sugary drinks. Secondly, the increasing urbanization and busy lifestyles of consumers have led to a higher demand for packaged and convenient water options. Bottled water provides on-the-go hydration and is widely available in various retail channels. Furthermore, the market is witnessing product innovations such as flavored water options and eco-friendly packaging, which are attracting more consumers. These drivers are expected to propel the growth of the U.S. bottled water market over the forecast period.
Market Key Trends:

The U.S. bottled water market is experiencing a key trend of increasing consumer preference for healthy and convenient beverage options. This trend is driven by various factors such as rising health consciousness, growing concerns about the quality of tap water, and an on-the-go lifestyle. Consumers are increasingly choosing bottled water over sugary sodas and other beverages due to its low calorie content and hydration benefits. Additionally, the ease of availability and wide range of choices in terms of flavors, sizes, and packaging formats are contributing to the popularity of bottled water in the U.S. market.

SWOT Analysis:

Strength: The U.S. bottled water market benefits from a strong demand for healthier alternatives to sugary beverages. Bottled water is perceived as a safe and convenient option, providing hydration without any added sugars or artificial ingredients.

Weakness: One of the weaknesses of the U.S. bottled water market is the negative environmental impact associated with plastic packaging. The industry is facing increasing criticism for its contribution to plastic waste and pollution.

Opportunity: There are growth opportunities for the market in the premium and functional bottled water segments. Consumers are willing to pay a premium for value-added features such as enhanced flavors, infused vitamins, and minerals.

Threats: The market faces potential threats from alternative beverage options, such as flavored sparkling water and plant-based drinks. These products offer similar health benefits and variety, which could attract consumers away from traditional bottled water.

Key Takeaways:

The U.S. Bottled Water Market Segmentation is projected to grow at a CAGR of 8.42% during the forecast period of 2022-2030. This growth is driven by the increasing demand for healthier and on-the-go beverage options. The market is expected to reach a market size of US$ 22,175.71 million in 2021.

In terms of regional analysis, the U.S. market is the fastest-growing and dominating region in the bottled water market. Factors such as the high disposable income, health consciousness, and busy lifestyle of consumers contribute to the market’s growth in the region.

Key players operating in the U.S. bottled water market include Nestle Waters, PepsiCo, Inc., The Coca-Cola Company, Groupe Danone, Suntory Beverage & Food Ltd, Mountain Valley Spring Company, LLC, and CG Roxane, LLC. These key players are focusing on product innovation, sustainability initiatives, and strategic acquisitions to maintain their market position and meet the evolving consumer demands.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it