June 18, 2024
Europe Maternity Wear

Europe Maternity Wear: Popular Styles and Trends

Maternity clothing in Europe has evolved over the years to cater to the ever-changing fashion trends as well as the needs of expectant mothers. In this article, we will explore some of the most popular maternity wear styles in different parts of Europe and trends that are emerging in this segment.

France: Casual yet Chic

When it comes to maternity fashion, French women are known for their casual yet stylish approach. Lots of flowy tops, dresses and skirts in muted colors are preferred by expectant mothers in France. Breton stripes, floral patterns and empire waist silhouettes are quite popular. Europe Maternity Wear French brands like Seraphine, Petit Bateau and Aros offer maternity pieces that are not only comfortable but also accentuate a woman’s natural glow during pregnancy. Accessories like scarves, hats, lightweight cardigans and sandals complete the easy-going yet polished look. French moms-to-be love sporting knee-length d resses and fitted tops paired with wide-legged trousers or palazzo pants. Breastfeeding has also been normalized in France, leading to the emergence of nursing-friendly tops, jackets and robes.

Italy: Bold Colors and Prints

Radiant colorblocking and vivid prints are staples in Italian maternity fashion. One can spot bold hues like fuchsia, yellow, and seafoam green paired with white or black in maternity dresses, tops and kaftans by brands like Carryme, Diadora MOM and Cadenshae. Floral, paisley, ethnic motifs and geometric patterns add a dash of vibrancy. In comparison to minimalist French styles, Italian maternity outfits make a statement. Fitted cycling shorts or leggings teamed with swingy kaftans in eye-catching shades are a popular going-out look. Moms-to-be are not afraid to soak up the Mediterranean sunshine clad in colorful yet comfortable attire. Sleeveless tunics, palazzo pants and kaftans in breathable fabrics keep new moms cool and stylish.

Popular UK Maternity Brands

The UK is home to renowned maternity labels like Seraphine, JoJo Maman Bebe, Blossom and Mamaliciousthat offer chic yet practical clothing. Here’s an overview of some popular UK-based brands:

Seraphine is Known for elegant dresses, tailored separates and nursing bras and camis in flattering silhouettes. Signature styles include skater dresses, shift dresses, peplum tops, etc.

JoJo Maman Bebe – Fun, young styles with innovative details like ruffles, bows and patterns. Carries casual dresses, jeans,leggings, lounge separates and accessories.

Blossom – Targets style-conscious working moms with smart yet comfy crossover pieces. Features shift dresses, trousers, tops in versatile prints/colors.

Mamalicious – Empowers moms with statement outerwear, bold dresses and accessories in rich colors/textures. focuses on comfort over trends.

Grace + Lace – For luxurious loungewear, nursing nightgowns and luxurious knits. Specializes in sumptuous fabrics like silk, cashmere and lace.

UK moms love looking put-together during and after pregnancy with easy yet polished staples from these high-quality brands

Scandanavian Minimalism

Scandanavian countries like Sweden, Denmark, Norway embrace minimalism in their approach to maternity fashion as well. Clean lines, solid colors and versatility are prioritized over trends. Some key aspects:

– Pared-down silhouettes in cotton, modal, linen – fitted tops, skirts, trousers with flexible waistbands.

Breton stripes, delicate florals, tone-on-tone patterns—never loud or overdone.

staples in blues, whites, and blacks with seasonal pastels/brights as accents.

functional yet aesthetically pleasing—hidden zippers, nursing access in tops.

Focus on layering basics: shirts paired with cardigans, jackets, and leggings.

Popular brands like Stokke, Bambooloo, and Jacles cater to the understated elegance valued by Scandi moms. Breastfeeding in public with discretion is accepted. Expectations of going back to work soon also shape the sensible yet stylish mindset.

Emerging Maternity Fashion Trends

With rising awareness and normalization of maternal wellness, the European maternity fashion industry has been evolving as well. Here are some interesting trends that are gaining prominence:

Emphasis on sustainability: use of organic cottons, upcycled fabrics, and capsule collections that stand the test of time gain interest.

Inclusive sizing: ranges accommodating various body types pre- and post-pregnancy, catering to all expecting women.

Multi-way dressing: innovative cuts and designs enabling clothes to transition from bump to nursing to postpartum like wrap dresses, adjustable waistbands, etc.

Breastfeeding friendly styles:discreet nursing access, comfortable yet polished nursing clothes

Athleisure influence: yoga-friendly dresses, loungewear sets, and breathable activewear for pregnant women wanting to stay fit.

Maternity swimwear: modern cuts,flattering silhouettes, and UPF protection for pregnant women to safely enjoy water activities.

Modern maternity lingerie includes wire-free nursing bras, seamless underwear ranges, and inclusive size offerings.

The 1000-word article on the popular styles, trends, and emerging influences seen across Europe’s maternity fashion. With the evolving needs of today’s expecting mothers, this segment will continue to grow.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it