The global Baby Diapers Market is estimated to be valued at US$ 66.58 Bn in 2023 and is expected to exhibit a CAGR of 4.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Baby diapers are disposable or cloth outerwear designed to absorb and retain the baby’s excreta. They are made up of various materials such as cotton, microfiber, bamboo etc. and have a waterproof backing. Disposable diapers account for more than 70% of the global baby diapers market share due to ease of use and availability. They offer advantages such as prevention of leakages, low laundering cost and convenience to the caretakers. With rising disposable incomes and increasing per capita expenditure on childcare products, demand for premium and super premium baby diapers is increasing globally.
Market key trends:
One of the key trends in the baby diapers market is the growing popularity of eco-friendly or natural/organic diapers made from materials like bamboo, cotton and plant-based materials. These are more breathable and cause less irritation to sensitive skin compared to disposables. Growing concerns regarding the environmental impact of disposable diapers is propelling this trend. Another trend is the rising demand for gender- neutral diapers that come in colors and designs appealing to both boys and girls. This is supported by evolving social trends emphasizing on non-stereotypical colors and products for babies. Introduction of innovative technologies like smart diapers that alert caretakers about wetness or leakages through sensors and connectivity solutions is also gaining traction in the market.
Threat of new entrants: Low. High capital requirements for manufacturing facilities, R&D, brand building and distribution network make entry difficult in the baby diapers market.
Bargaining power of buyers: High. Large retailers bargain for better prices and trade promotions from suppliers. Availability of alternatives also increases buyers’ bargaining power.
Bargaining power of suppliers: Low. Most raw materials used in baby diapers such as pulp and plastic resin are globally traded commodities. Suppliers have low bargaining power due to availability of substitutes.
Threat of new substitutes: Low. No close substitute available for core utility and high convenience offered by baby diapers. Reusable cloth diapers have high washing and maintaining costs.
Competitive rivalry: High. Presence of many global and regional players results in intense price competition. Players compete on product variety, quality, features, marketing and distribution to gain market share.
The Global Baby Diapers Market Size is expected to witness high growth, exhibiting CAGR of 4.5% over the forecast period 2023 to 2030, due to increasing disposable income and rising birth rates in developing countries. The market size for 2023 is estimated at US$ 66.58 billion.
Regional analysis: Asia Pacific dominates the global baby diapers market accounting for over 35% of revenue share in 2023 led by China, India and other Southeast Asian countries. Rapid urbanization, rising middle class and improving standards of living in Asia is driving the demand for baby diapers in the region. North America is expected to grow at a CAGR of 3% during the forecast period.
Key players operating in the baby diapers market are Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins. Players are focusing on capacity expansions, new product launches and partnerships with regional retailers to gain market share.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it