by Market Overview:
The global Cold Pressed Juice market is projected to reach a value of US$737.3 Mn in 2023and is expected to grow at a CAGR of 8.4% over the forecast period (2023-2030). Cold pressed juice refers to a method of juice extraction that uses hydraulic pressure to extract juice from fruits and vegetables, while preserving nutrients and enzymes. The market for cold pressed juice is driven by the growing consumer preference for healthy and natural beverages, as cold pressing ensures minimal heat exposure and retains the nutritional value of the ingredients. The rising awareness about the benefits of a plant-based diet and concerns over the consumption of artificial ingredients and preservatives in traditional juice products have also fueled the demand for cold pressed juices.
Market Key Trends:
One of the key trends in the Cold Pressed Juice market is the increasing demand for organic and clean label cold pressed juices. Consumers are becoming more conscious about their health and are seeking natural and organic options. Organic cold pressed juices are free from pesticides, chemicals, and genetically modified organisms (GMOs), offering a healthier alternative to conventional juices. Furthermore, clean label juices, which are devoid of artificial additives, flavors, and preservatives, are gaining popularity among health-conscious individuals. The trend towards organic and clean label juices is driven by the growing understanding of the potential health risks associated with the consumption of artificial ingredients. Market players are launching new organic and clean label variants to cater to this rising demand, thereby fueling the market growth.
Segment Analysis:
The Global Cold Pressed Juice Market can be segmented based on type, distribution channel, and region. In terms of type, the market can be divided into fruits and vegetables. The fruit segment dominates the market, accounting for the largest market share. This can be attributed to the high demand for fruit-based cold pressed juices due to their nutritional benefits and refreshing taste. Additionally, fruit juices are often preferred by consumers for their natural sweetness and wide variety of flavors.
Based on the distribution channel, the market can be categorized into online and offline. The offline segment holds the majority of the market share as traditional brick-and-mortar stores and supermarkets are the primary channels for cold pressed juice sales. However, the online segment is expected to witness substantial growth in the forecast period, driven by the increasing e-commerce platforms and the convenience of doorstep delivery.
Key Takeaways:
The global Cold Pressed Juice market is expected to witness high growth, exhibiting a CAGR of 8.4% over the forecast period (2023-2030). The market is primarily driven by the increasing consumer awareness regarding health and wellness, along with the rising demand for natural and organic products. Cold pressed juices are perceived to offer higher nutritional value and are free from additives and preservatives, which is attracting health-conscious consumers.
In terms of regional analysis, North America is the fastest-growing and dominating region in the Cold Pressed Juice market. The region’s market growth can be attributed to the increasing inclination towards a healthy lifestyle and the growing popularity of cold pressed juices as a convenient and nutritious beverage option. The presence of key players and the availability of a wide range of flavors and variants also contribute to the market’s growth in this region.
Key players operating in the Cold Pressed Juice market include PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. These players focus on product innovation, expansion of distribution channels, and strategic partnerships to gain a competitive edge in the market. These key players have a strong market presence and offer a diverse product portfolio to cater to the evolving consumer preferences for healthy and natural beverages.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
