by The global Mozzarella Cheese Market is estimated to be valued at US$ 259.76 Mn in 2023 and is expected to exhibit a CAGR of 6.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Mozzarella cheese is a soft, airy cheese made from pressed curd. It has a unique mild and milky flavor and signature soft texture. These characteristics make mozzarella cheese highly versatile and suitable for use in various dishes. Some key advantages of mozzarella cheese include its melting properties, creamy texture, and mild flavor profile. These properties make it a popular cheese for cooking and baking in recipes like pizzas, pastas, sandwiches, etc. Mozzarella cheese is also gaining popularity as a snacking option due to its versatility and nutritional profile.
Market key trends:
One of the major trends spurring the growth of mozzarella cheese market is its increasing applications across multiple end-use industries like food service providers, restaurants, and food processing sector. Mozzarella cheese suppliers are witnessing strong demand from pizza chains, food retailers, and quick-service restaurants globally due to growing consumption of pizza and pasta dishes. Furthermore, rising demand for healthier and high-protein food ingredients is fueling new product innovations using mozzarella cheese in bakery and snacking sectors. Leading players are focusing on developing low-moisture and extended-shelf-life varieties of mozzarella cheese to tap new growth opportunities in processed food industry. Such innovations and diverse application scope are expected to drive the global demand of mozzarella cheese over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the Mozzarella cheese market requires high capital investments in manufacturing facilities and distribution channels. However, new private label brands pose potential threats.
Bargaining power of buyers: The bargaining power of buyers is high due to the availability of substitute products and differentiation in quality and taste among existing brands. Buyers can easily switch to alternatives if prices increase significantly.
Bargaining power of suppliers: The bargaining power of suppliers is moderate since dairy farmers need to comply with the standards set by large dairy cooperatives and manufacturers for milk procurement.
Threat of new substitutes: The threat of new substitutes is moderate as Mozzarella cheese competes with other cheese varieties and dairy products. However, no direct substitute offers the same taste experience.
Competitive rivalry: High due to the presence of several globally established brands and private labels continuously investing in product innovation, marketing, and expanding their geographic footprint.
Key Takeaways
The Global Mozzarella Cheese Market Size is expected to witness high growth, exhibiting CAGR of 6.4% over the forecast period 2023 to 2030, due to increasing demand from fast food chains, pizzerias, and households. The market size for 2023 is estimated to be US$ 259.76 Mn.
Regional analysis: North America dominates the global Mozzarella cheese market holding around 35% share due to high consumption in the U.S. driven by increasing popularity of Italian cuisine. Europe is also a major market supported by strong cheese culture in the region. Asia Pacific is projected to witness the fastest growth owing to growing disposable incomes and expanding western fast food market in countries like China and India.
Key players operating in the Mozzarella cheese market are The Kraft Heinz Company, Fonterra Co-operative Group Limited, Groupe Lactalis S.A., Grande Cheese Company, Arla Foods Inc., BelGioioso Cheese Inc., Granarolo S.p.A, Saputo Cheese USA Inc., Sargento Foods Inc., and Organic Valley. These companies are focusing on new product launches, facility expansion and strategic acquisitions to strengthen their market presence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
