April 14, 2024

The Rise of Cold Pressed Juice Market is Fuelled by Increased Health Consciousness

The cold pressed juice market is gaining traction owing to rising health consciousness among consumers. Cold pressed juice involves pressing whole fruits and vegetables at low temperature, which helps retain maximum nutrients, enzymes and antioxidants. It is considered healthier than traditionally extracted juices as it does not involve heating, which can damage heat-sensitive nutrients. The growing awareness about the various health benefits of cold pressed juices such as improved digestion, boosting immunity and detoxification is driving its demand.

The global cold pressed juice market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 4.1% over the forecast period from 2024 to 2031.

Key Takeaways
Key players operating in The Cold Pressed Juice Market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. These major players are focusing on developing innovative production technologies to accelerate cold pressing and improve yields. The rising popularity of cold pressed juices as a healthier option among health conscious millennials presents significant growth opportunities for market players. Advancements including use of automation, IoT and blockchain in cold pressing are helping improve traceability and supply chain transparency.

Key opportunities in the market include growing demand from Asia Pacific regions with rising health awareness, investments in cold pressed juice contract manufacturing and expansion of product lines with varied flavors and options for on-the-go consumption. Technological innovations such as use of IoT sensors and blockchain for supply chain management are helping players achieve greater process efficiency, product quality and supply chain transparency.

Market drivers
One of the major market drivers is the shift towards healthy diets and lifestyles. With growing health concerns and incidence of chronic diseases, consumers are increasingly opting for nutrient-dense beverages over sugary drinks. Cold pressed juices are considered natural sources of essential vitamins, minerals, antioxidants and fiber. This is driving the demand from health conscious individuals looking to fulfill their daily nutrition requirements conveniently.
Challenges in cold pressed juice market

There are several challenges in the cold pressed juice market. One of the major challenge is high production cost. Cold pressing technique is a labor intensive process which increases operational cost. Shelf life of cold pressed juices is relatively shorter compared to other packaged juices which poses logistical and supply chain challenges. Ensuring quality and consistency of raw material is another challenge due to seasonal supply and demand fluctuation. Maintaining nutritional value is also difficult as cold pressing technique is gentle on the ingredients and does not involve heating which can compromise the nutrient content over time. Rising health awareness has increased demand for healthier beverage options but consumer education is still required regarding benefits of cold pressed juices over other packaged juices.

SWOT Analysis

Strength: Cold pressing technique retains maximum nutrients, enzymes and vitamins from fresh fruits and vegetables. It is a natural process which does not involve any heat or chemicals.

Weakness: Higher production cost due to labor intensive extraction process. Shorter shelf life poses supply chain management and logistics challenges.

Opportunity: Growing health and wellness trend provides huge market potential. Demand for organic, non GMO and vegan products is on the rise.

Threats: Intense competition from established packaged juice brands. Vulnerable to price fluctuation of raw materials due to seasonality. Threat of substitution from freshly squeezed juices and smoothies.

Geographical regions

North America accounts for the largest share in the global cold pressed juice market primarily due to rising health consciousness and on-the-go consumption trend in USA and Canada. Presence of leading brands and availability of wide variety of cold pressed juices in supermarkets and health stores drives the market growth.

Asia Pacific is expected to witness highest growth during the forecast period. Improving lifestyle, increasing disposable income and growing influence of western culture is driving the demand of cold pressed juices in countries like India and China. Rapid urbanization, rising middle class population and their willingness to pay premium for healthy beverage options is fueling the market expansion in Asia.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it