February 24, 2024

Cold Pressed Juice Market Propelled By Increasing Health Awareness And Demand For Organic Cold-Pressed Juices

Cold pressed juice is produced when fresh fruits and vegetables are cleaned and pressed at low rpm in a hydraulic press without exposure to heat or oxygen. Cold pressed juices offer various health benefits such as providing nutrition, boosting immunity, improving digestive health. The global cold pressed juice market is witnessing significant demand due to increasing awareness about nutritious benefits of consuming raw fruits and vegetable juices without compromising on taste.

The global Cold Pressed Juice Market is estimated to be valued at US$ 2.65 billion in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period 2023.

Market key trends:
The demand for cold pressed juice is being propelled by increasing health awareness and demand for organic and natural products. The consumers are becoming more health conscious and prefer cold pressed juices as it retains maximum nutrients compared to traditionally processed juices. Various companies are leveraging this trend by introducing organic and natural cold pressed juices in attractive packaging which appeals to increasing health oriented consumers. Furthermore, emergence of startups focusing on cold pressed juices has also fueled this trend by offering juices made from local and seasonal fruits to promote sustainable farming.

SWOT Analysis
Strength: Cold pressed juice contains more nutrients compared to other juices as the pressing method preserves the vitamins, minerals, and enzymes. It does not involve any heating process which can destroy heat sensitive nutrients.

Weakness: Cold pressed juice has a shorter shelf life compared to other juices since it is not pasteurized. It needs to be refrigerated and consumed within 5-7 days of pressing. The cold pressing method is more time consuming and expensive than other juice extraction techniques.

Opportunity: Rising health consciousness among people is increasing the demand for cold pressed juices as they are perceived to be more nutritious than other juices. Growing popularity of organic and plant-based foods and beverages also provides an opportunity for cold pressed juice market to expand.

Threats: Strict regulations regarding food safety and labeling can increase the compliance cost for players in this market. Fluctuations in raw material prices especially of fruits can impact the production cost of cold pressed juices.

Key Takeaways
The global cold pressed juice share market is expected to witness high growth over the forecast period driven by growing preference for healthy beverages among consumers.

The North America region currently dominates the market owing to rising health consciousness. Major cold pressed juice producers in the US market are Suja Life, LLC, Pressed Juicery, Evolution Fresh, and Juice Generation.
The Europe market is growing at a fastest pace on account of increasing adoption of vegan and organic foods in countries like UK, Germany, and France. Key players such as The Cold Pressed Juicery and Native cold press juices have strong presence across European countries. The Asia Pacific region provides lucrative opportunities for cold pressed juice market and is projected grow at a significant rate during the forecast period. Rising disposable income, growing health awareness are driving the demand in developing countries of China and India.

Key players operating in the cold pressed juice market are Suja Life, LLC, Pressed Juicery, Evolution Fresh, Juice Generation, Native Cold Pressed Juices, The Cold Pressed Juicery, Greenhouse Juice, Organic Press Corp., and Liquiteria. These brands offer a wide range of single and mixed fruit and vegetable cold pressed juices along with nutrition bars and smoothies. Online retail channels and investments in brand building are promising growth strategies being adopted by leading juice producers to expand market share. Functional juices with health benefits is a fast emerging category in this space.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it