May 28, 2024
bath bombs market

Bath Bombs Market Estimated to Witness High Growth Owing to Increasing Demand from Millennials and Growing E-commerce Sales

The bath bombs market is estimated to be valued at US$ 133.04 Bn in 2022 and is expected to exhibit a CAGR of 4% over the forecast period 2023-2031, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Bath bombs are spherical or flat structures made from a mixture of baking soda, citric acid, essential oils, and other ingredients. When dropped into warm water, they fizz and release soothing fragrances. Bath bombs are widely used to create relaxing and therapeutic bathing experience. They find application in residential as well as commercial sectors such as spas, beauty salons, hotels, and wellness centers.

Market Dynamics:

The growth of the global bath bombs market is primarily driven by increasing demand from millennials. Millennials prefer gentle and DIY skincare products such as bath bombs over traditional counterparts. They perceive bath bombs as an indulgent personal care product that provides relaxation. Furthermore, growing e-commerce sector is creating lucrative sales opportunities for bath bombs. Online platforms offer a wide variety of designer bath bombs from various brands at economical prices, thus attracting large consumer base. E-retailers use innovative marketing strategies to create unique customer experiences. For instance, decorative and themed packaging of bath bombs appeals to millennials. Also, availability of customization options for bath bombs via online stores is fueling their demand.

Segment Analysis The bath bombs market is segmented as essential oils bath bombs, fragrance bath bombs and other bath bombs. The essential oils bath bombs segment is dominating the market owing to the various benefits offered by essential oils such as relaxation, stress-relief and skin nourishment. Essential oils bath bombs containing ingredients like lavender, eucalyptus and lemon are highly popular among consumers.

PEST Analysis

Political: There are no significant political factors influencing the bath bombs market.
Economic: Rising consumer spending on wellness and personal care products is driving the economic growth of the bath bombs market. Higher disposable incomes allow customers to spend more on premium bath and body products.

Social: Changing lifestyles and rising health consciousness are positively impacting the social environment for bath bombs. Customers are increasingly adopting bath bombs for relaxation, hydration and aromatherapy purposes.
Technological: Manufacturers are focusing on innovative product formats such as gelato bath bombs which melt away in water to release ingredients gently. Online marketing techniques are also helping companies to promote their customized bath bomb variants.

Key Takeaways

The global Bath Bombs Market Share size is expected to witness high growth, exhibiting a CAGR of 4% over the forecast period of 2023-2031, due to increasing demand for premium self-care products.

Regionally, North America dominated the bath bombs market in 2022 owing to rising stress levels among individuals. Bath bombs are gaining popularity as stress-relieving and mood-enhancing personal care products. Europe is also expected to offer lucrative opportunities with a growing preference for aromatherapy products.

Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. Lush Ltd. has established itself as the market leader by enhancing its retail experience and offering innovative bath bomb collections.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it