July 19, 2024
Women Health App Market

The Rising Adoption Of Digital Health Solutions To Drive The Growth Of Women Health App Market

The global Women Health App Market is estimated to be valued at US$ 3,14 Bn in 2023 and is expected to exhibit a CAGR of 14.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
The Women Health app market encompasses various healthcare apps that are specifically targeted towards women health monitoring and management. These apps help women track various aspects of their health such as menstrual cycle tracking, ovulation tracking, pre and post-pregnancy care, breastfeeding support, cervical cancer screening reminders etc. The apps leverage advances in mobile technologies and provide personalized advice and recommendations based on individual health data entered by users. Some of the major advantages are convenience of use, privacy, ability to consult healthcare professionals directly and stay updated with women’s health educational content and awareness.

Market key trends:

One of the key trends in the market is the increasing integration of women health apps with wearable fitness trackers and devices. Major tech companies like Apple, Fitbit, Withings etc are integrating women’s health tracking features in their wearable devices which then sync data with their respective apps. This allow women to have a holistic view of their general fitness and health parameters along with reproductive health monitoring on a single platform. The convenience of having an all-in-one solution is driving popularity of such integrated offerings.

Porter’s Analysis
Threat of new entrants: The women health app market is moderately difficult to enter due to high capital requirements and presence of well-established players.
Bargaining power of buyers: Buyers have low bargaining power as the market is dominated by a few major players who offer diversified products.
Bargaining power of suppliers: App developers who provide technological solutions possess moderate bargaining power as they have limited options for buyers.
Threat of new substitutes: Threat from substitutes is low as women’s health apps provide customized care making it difficult to replace.
Competitive rivalry: Competition in the market is high as major players frequently launch new features to gain market share.

Key Takeaways
Global Women Health App Market Size is expected to witness high growth, exhibiting CAGR of 14% over the forecast period, due to increasing awareness about women’s health and fitness.

Regional analysis: North America dominates the market accounting for around 35% share due to growing health consciousness among females. Asia Pacific shows fastest growth owing to rising disposable income and expanding women’s health apps penetration in countries such as China and India.

Key players operating in the women health app market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. Fitbit offers various women health apps including Fitbit Female Health Tracking that tracks menstrual cycle and periods. Clue app help women understand their cycle, track periods and record other symptoms.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it