The U.S. bottled water market offers pure, potable drinking water in convenient packaging like PET bottles and cans. Bottled water helps meet the daily requirement of drinking water and stays fresh for longer duration compared to tap water. With increasing health consciousness, many consumers opt for bottled water considering it natural, chemical-free and safe alternative to carbonated drinks and other beverages.
The U.S. Bottled Water Market is estimated to be valued at US$ 26067.32 million in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Growing health awareness among U.S consumers has been a major driver propelling the demand for bottled water over the past few years. According to studies, regular consumption of bottled water aids in maintaining proper hydration levels, flush out toxins, prevents bloating and aids weight loss. Bottled water does not contain calories like carbonated drinks. Moreover, marketing campaigns by bottled water companies emphasizing its natural and chemical free composition has convinced health conscious consumers. As consumers increasingly consider their long term health and wellbeing, the demand for bottled water as a healthier beverage alternative is likely to rise steadily over the forecast period.
SWOT Analysis
Strength: The U.S. bottled water market has high growth potential due to increasing health awareness among consumers regarding the consumption of hygienic packaged drinking water.
Weakness: Rising environmental concerns related to non-biodegradable plastic packaging of bottled water bottles. Heavy taxation imposed on bottled water by some states.
Opportunity: Scope for product innovation and introduction of recyclable packaging solutions. Growing preference for flavored and functional bottled water categories.
Threats: Strict regulatory frameworks regarding the extraction and packaging of bottled water. Intense competition from private label brands and tap water.
Key Takeaways
The U.S. Bottled Water Market Size is expected to witness high growth. The U.S. Bottled Water Market is estimated to be valued at US$ 26067.32 million in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030.
The Western region dominates the U.S. bottled water market currently due to high population and health awareness. The South region is expected to exhibit fastest growth during the forecast period supported by increasing per capita consumption of bottled water and rising spending power in the region.
Key players
Key players operating in the U.S. bottled water market are Nestle Waters, PepsiCo Inc, The Coca-Cola Company. These players are focusing on introducing innovative packaging solutions and premium product ranges to cater to the changing preferences of consumers.
*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.