December 7, 2023
Truck Platooning Market

Truck Platooning Market: Growing Adoption Of Connected And Automated Technologies Driving Market Growth


Trucking is the backbone of global trade, ensuring the smooth flow of goods across vast distances. In recent years, the industry has been undergoing a significant transformation through the adoption of innovative technologies. One such disruptive technology is truck platooning, enabling multiple trucks to follow each other closely using advanced connectivity and automated driving systems. As the truck platooning market continues to gain traction, this blog post aims to provide a comprehensive analysis of the industry using Porter’s Five Forces framework and highlight key takeaways from a recent market research report.

Market Overview:

Truck platooning refers to a convoy of trucks that use advanced technologies such as vehicle-to-vehicle (V2V) communication and automated driving systems to drive closely together, thereby reducing drag and increasing fuel efficiency. This technology offers several advantages, including reduced fuel consumption, decreased emissions, and improved road safety. The need for efficient and sustainable transportation solutions has led to the increasing adoption of truck platooning in various industries such as logistics and transportation.

Market Key Trends:

One key trend driving the truck platooning market is the growing adoption of connected and automated technologies in the transportation industry. Connected vehicle technologies, such as V2V communication, enable trucks to communicate with each other and adjust their speed and distance to achieve optimal platoon formations. Additionally, automated driving systems enable trucks to operate in a coordinated manner, improving safety and efficiency on the road. The integration of these technologies in truck platooning systems is expected to drive market growth over the forecast period.

The global Truck Platooning Market Growth is estimated to be valued at US$ 2.52 Billion in 2023 and is expected to exhibit a CAGR of 30.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Porter’s Analysis:

1. Threat of new entrants:
The threat of new entrants in the truck platooning market is relatively low due to the high barriers to entry. The development of advanced connectivity and automated driving systems requires substantial investments in research and development. Additionally, existing market players already possess valuable intellectual property rights and established partnerships with truck manufacturers, making it challenging for new players to gain a competitive edge.

2. Bargaining power of buyers:
Buyers in the truck platooning market, primarily fleet operators, have a moderate bargaining power. While they have specific requirements regarding pricing and performance, the limited number of established providers allows suppliers to maintain a strong position in negotiations. However, as the market matures and competition intensifies, buyers may gain more leverage in terms of pricing and service offerings.

3. Bargaining power of suppliers:
Suppliers of components and technology for truck platooning systems hold a significant bargaining power. Leading suppliers such as AB Volvo, Scania AB, Continental AG, Peloton Technology, and Daimler AG possess valuable expertise and intellectual property, making it crucial for truck manufacturers to establish partnerships with them. The limited number of suppliers in this specialized market further strengthens their bargaining power.

4. Threat of new substitutes:
The threat of new substitutes in the truck platooning market is relatively low. Traditional methods of road freight transportation have inherent limitations in terms of fuel efficiency, safety, and productivity. The innovative nature of truck platooning, with its ability to enhance fuel efficiency, reduce emissions, and improve road safety, makes it a highly attractive solution for fleet operators.

5. Competitive rivalry:
The competitive rivalry in the truck platooning market is expected to increase over the forecast period. Key players such as AB Volvo, Scania AB, Continental AG, Peloton Technology, and Daimler AG are investing heavily in research and development to enhance their offerings. Additionally, partnerships between truck manufacturers, technology providers, and fleet operators are likely to intensify competition further, fueling innovation and product differentiation.

Key Takeaways:

The global truck platooning market is projected to witness high growth, exhibiting a CAGR of 30.1% from 2023 to 2030, with revenues expected to reach US$ 2.52 billion in 2023. This growth can be attributed to several factors, including:

– Rising demand for fuel-efficient and environmentally friendly transportation solutions
– Increasing investments in autonomous vehicle technologies and infrastructure development
– Government initiatives promoting the adoption of advanced technologies to enhance road safety and efficiency

In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the truck platooning market. The region has witnessed significant investments in autonomous vehicle research and development, coupled with supportive regulatory frameworks. Furthermore, the presence of key market players and collaborations with leading truck manufacturers in the region contribute to its dominance.

Key players operating in the truck platooning market include AB Volvo, Scania AB, Continental AG, Peloton Technology, and Daimler AG. These companies are at the forefront of innovation, leveraging their strong


Source: Coherent Market Insights, Public sources, Desk research

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