by The U.S. men’s underwear market comprises various styles of briefs, boxer shorts, and trunks made from cotton, polyester, spandex and other blended fabrics. Men’s underwear offers support, wicking, and flexibility during physical activity while ensuring comfort and breathability. The need for underwear that combines aesthetics with performance-oriented features has been a key driver of innovation in fabrics and designs.
The Global U.S. Men’s underwear Market is estimated to be valued at US$ 8.2 Bn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the U.S. Men’s Underwear are Spirent Communications (UK), Keysight Technologies (US), Viavi Solutions (US), Calnex Solutions (UK), Apposite Technologies (US), Rohde & Schwarz (Germany), Polaris Networks (US), Packetstorm (US), Solarwinds (US), Interworking Labs (US), W2BI (US), GL Communications (US), Valid8 (US), Aldec (US), Marben Products (France), Aukua (US), Simnovus (US), Eve-NG Pro (UK), Giganet Systems (US), Qosmotec Software Solutions (Germany), Tetcos (India), Modulo Communications Systems (Israel), Nihon Communications Systems (India), and NextGig Systems (US).
The growing demand for breathable and moisture-wicking fabrics has prompted major underwear brands to invest in new fabric technologies. Styles featuring blends of cotton, modal, and spandex are becoming increasingly popular for their ability to keep men cool and dry. Additionally, the demand for versatile, fashion-focused designs in bold prints and colors has increased considerably.
Key players have expanded their manufacturing and supply chain operations across major international markets to better serve the rapidly growing global demand. Major brands now offer localized region-specific products, in addition to standardized underwear lines, to appeal to varied cultural preferences worldwide.
Market Key Trends
Emphasis on sustainability in fabric sourcing and production is a major trend gaining prominence. Many underwear brands have implemented initiatives to reduce environmental impact by using organic cottons and recycling fabrics. Additionally, the launch of supportive styles for plus-sized men and those with physical disabilities indicates greater inclusivity and commitment to body positivity in product design. Customization through subscription and on-demand manufacturing is another emerging trend allowing men to personalize their underwear assortments.
Porter’s Analysis
Threat of new entrants: The U.S. Men’s Underwear market Demand has moderate barriers to entry since it requires manufacturing capabilities and brand recognition. However, distribution channels are well established.
Bargaining power of buyers: Buyers have moderate bargaining power given the availability of substitutes and price sensitivity of customers. However, some major retailers can negotiate lower costs.
Bargaining power of suppliers: Fabric suppliers have low bargaining power due to the availability of substitutes. However, specialty fibers producers may command better terms.
Threat of new substitutes: Substitution threat is moderate as alternative intimates continue emerging but strong brand loyalty persists.
Competitive rivalry: Competition is intense among major brands continuously innovating styles, fits and materials.
Geographical Regions
In terms of value, the western region of the United States accounts for approximately 35% of the total U.S. Men’s Underwear Market Regional Analysis due to higher per capita incomes in states such as California and Washington. The southern region including Texas, Florida and Georgia represents another 30% given overall population growth in these areas.
The fastest growing region for the U.S. Men’s Underwear market over the forecast period is expected to be the Southwest led by Arizona and Nevada. This is attributable to expanding millennials and Gen Z demographics seeking active and breathable undergarments compatible with warmer climates.
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
About Author - Alice Mutum
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights. LinkedIn
