April 22, 2024
Tissue Products Market

Tissue Products Market Is Estimated To Witness High Growth Owing To Technological Advancements In Product Traceability Systems

The tissue products market involves manufacturing and supplying of different types of tissue and towel products including toilet paper, facial tissues, paper towels, napkins and baby wipes. These products offer great convenience and hygiene to consumers across various end use sectors such as residential, commercial and institutional. Technological advancements are helping manufacturers integrate product traceability systems which allow efficient tracking of raw materials and finished goods. This is improving supply chain transparency and compliance.

The global tissue products market is estimated to be valued at US$ 22.73 Bn  in 2024 and is expected to exhibit a CAGR of 14%  over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the tissue products market are Tracelink Inc., Adents International, Seidenader Maschinenbau Gmbh., Axway Software Sa, Siemens Ag, Mettler Toledo International Inc., Robert Bosch Gmbh, and Optel Group. These leaders are focusing on development of advanced traceability solutions to gain competitive edge.

The tissue products market provides significant opportunities for players to expand in emerging economies and increase product offerings. Moreover, growth in e-commerce is facilitating easy access to tissues and towels to consumers.

Technological developments such as implementation of blockchain, IoT and AI are allowing real-time product traceability across supply chain. This is improving demand forecasting, reducing counterfeiting and ensuring product quality meets compliance standards.

Market drivers

Growing awareness about hygiene and health concerns coupled with rising disposable incomes in developing nations are majorly driving the tissue products market. Rapid spread of infectious diseases have increased focus on use of tissue papers, paper towels for maintaining hygiene. Moreover, increasing female workforce and dual-income households are propelling away from home consumption of tissue products. Growing retail infrastructure especially in Asia Pacific and Latin America providing easy access to consumers is further fueling the market growth.

Current Challenges in Tissue Products Market

The Tissue Products Market Size is facing challenges due to rising raw material prices and supply chain disruptions caused by the Covid-19 pandemic. Raw materials used for manufacturing tissue products like wood pulp and recycled fibers have witnessed a significant price increase in the recent past. Also, lockdowns and restrictions impacted supply chains and logistics globally resulting in delays. Finding sustainable and cost-effective alternatives to wood pulp continues to be a challenge for industry players. Another challenge is increased awareness among consumers about using eco-friendly products. This is compelling companies to focus on developing innovative green tissue products and renewable materials.

SWOT Analysis

Strength: The tissue products market has strong demand across industries like healthcare, food service, and household. Major players have strong R&D capabilities and distribution networks.
Weakness: Dependency on raw material import makes the industry vulnerable to price and supply fluctuations. Higher production costs impact profitability.
Opportunity: Growth in e-commerce is driving demand for tissue packaging. Reliance on renewable materials and recyclability presents opportunities.
Threats: Stiff competition from substitutes like cotton towels. Rising environmental concerns pose regulatory challenges.

Geographical Regions with the Highest Market Value

Currently, North America accounts for the larshare of the global tissue products market in terms of value. This is due to high per capita usage of tissue products in industries and households. Europe is another major regional market driven by high disposable incomes and demand across sectors in countries like Germany, the UK, and France. Asia Pacific is expected to witness the fastest growth on account of a rising middle class, evolving consumer lifestyles, and rapid industrialization in China and India.

Fastest Growing Geographical Region

Asia Pacific region is projected to be the fastest-growing market for tissue products during the forecast period. This high growth can be attributed to factors like rising incomes, growing urbanization, increasing health and hygiene awareness, and expansion of tissue product manufacturers in the region. China, India, Japan, and South Korea are expected to be the major contributors to the Asia Pacific tissue products market growth between 2024-2030.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it