April 23, 2024
A2 Milk Market

The Resurgent A2 Milk Market Is In Trends By Rising Health Consciousness

The A2 milk market comprises milk containing only A2 protein variant and devoid of A1 protein variant. A2 milk products hold advantageous attributes like easy digestibility as compared to regular cow’s milk containing both A1 and A2 protein variants. The products are considered better for people with lactose and casein intolerance as they pose less discomfort and side effects during consumption.

The Global A2 Milk Market is estimated to be valued at US$ 2346.17 Bn in 2024 and is expected to exhibit a 10% CAGR  over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the A2 milk market are Fisk Alloy, Inc., Southwire Company, AFL Global, MWS Wire Industries, Copperhead Industries, Shanghai Metal Corporation (SMC), Zhejiang Baichuan Conductor Technology Co., Ltd, Zhangjiagang jinxin metal wire Co., LTD, Nehring Electrical Works, General Clad Co., Ltd, and Jiangsu Greenshine Wire & Cable Co.,Ltd. and others. The growing preference for natural and healthy products along with rising lactose and dairy protein intolerance among consumers is augmenting the demand for A2 milk products globally. Additionally, major players are expanding their presence across regions like Asia Pacific, North America, and Europe to tap the market potential offered in these areas.

Market key trends

Rising health consciousness among consumers regarding the nutritional benefits of food products is a key trend driving the A2 milk market. Individuals are increasingly preferring natural options like A2 milk that offer advantages like easy digestion without discomfort. Moreover, the growing instances of digestive issues with regular milk consumption are compelling people to switch to A2 milk variants. Additionally, aggressive promotional campaigns by key companies emphasizing on the differences between A1 and A2 milk types are raising awareness about the product. This is positively impacting the sales and stimulating the demand in the global A2 milk market.

Porter’s Analysis

Threat of new entrants: Low barrier to entry as the technology required is easily available. However, established players have economies of scale and brand value.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and commodity nature of product.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of substitutes and established relationships with buyers.

Threat of new substitutes: Threat of new substitutes is moderate as new materials continuously emerge but substitution requires technology changes.

Competitive rivalry: Intense competition among existing players to gain market share.

Geographical Regions

The A2 Milk Market Demand in terms of value is highly concentrated in the Oceania region, primarily Australia and New Zealand. This is due to higher per capita consumption of A2 milk products in these countries driven by marketing campaigns highlighting the benefits of A2 beta-casein milk.

The fastest-growing region for the A2 milk market is North America. Increasing health consciousness among consumers coupled with rising lactose intolerance is driving the demand for A2 milk and alternatives in the US and Canada. Launch of innovative product formats such as A2 milk protein powder and ghee is also supporting the market growth in the region.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it