December 7, 2023
Sustainable Packaging Market

Sustainable Packaging Market Is Estimated To Witness High Growth Owing To Growing Demand For Environmentally Friendly Packaging Solutions

Market Overview:

Sustainable packaging refers to the use of materials and packaging methods that have a minimal impact on the environment throughout their lifecycle. This includes the use of recyclable, biodegradable, and renewable materials, as well as innovative packaging designs that reduce waste and promote sustainability. The demand for sustainable packaging solutions is increasing due to rising environmental concerns and government regulations regarding packaging waste. Sustainable packaging offers numerous benefits such as reduced ecological footprint, improved brand image, and enhanced customer loyalty. It is widely used in various industries, including food and beverage, pharmaceuticals, personal care, and electronics.

Market Dynamics:

The sustainable packaging market is driven by various factors, including the growing demand for environmentally friendly packaging solutions and increasing consumer awareness regarding sustainability. With the rising concern over plastic pollution and the need to reduce carbon footprint, companies are adopting sustainable packaging to meet consumer demands and comply with regulations. Furthermore, the increasing adoption of sustainable practices by major brands and companies is also fueling market growth. An opportunity for market expansion lies in the development of innovative and cost-effective sustainable packaging solutions. However, challenges such as higher production costs and limited availability of sustainable materials may hinder market growth to some extent. Nonetheless, technological advancements and collaborations among industry players are expected to overcome these challenges and drive the market forward.

The global Sustainable Packaging Market Demand is estimated to be valued at US$ 227.32 Bn in 2023 and is expected to exhibit a CAGR of 7.5% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Segment Analysis

The sustainable packaging market can be segmented based on material type, packaging type, and end-use industry. Among the material types, paper and paperboard dominate the market due to their eco-friendly nature and recyclability. Paper and paperboard packaging is widely used in industries such as food and beverages, personal care, and pharmaceuticals. The dominance of paper and paperboard can be attributed to the increasing consumer preference for sustainable and biodegradable packaging.

In terms of packaging type, the rigid packaging segment holds a significant share in the market. Rigid packaging materials such as glass, metal, and rigid plastics are favored for their durability and ability to protect products. Within the rigid packaging segment, rigid plastics are the dominating sub-segment. Rigid plastics offer versatility, lightweight characteristics, and are widely used in various industries including food and beverages, healthcare, and cosmetics.

PEST Analysis

Political: Governments across the globe are implementing regulations and policies to promote sustainable packaging practices. This includes incentives for manufacturers to use recyclable materials and reduce carbon footprint.

Economic: The growing awareness among consumers about environmental issues and the need for sustainable packaging is influencing their purchasing decisions. This has created a demand for sustainable packaging solutions, driving market growth.

Social: Consumers are increasingly concerned about the impact of packaging waste on the environment. They are actively seeking products that are packaged in eco-friendly materials, leading to the adoption of sustainable packaging solutions.

Technological: Advancements in packaging technologies, such as bio-based materials, biodegradable plastics, and smart packaging, are driving innovation in the sustainable packaging market. These technologies offer improved functionality and reduced environmental impact.

Key Takeaways

The global sustainable packaging market is expected to witness high growth, exhibiting a CAGR of 7.5% over the forecast period (2022-2030). This growth can be attributed to increasing consumer awareness about environmental issues and the need for sustainable packaging solutions. Governments implementing regulations and policies to promote sustainable practices also contribute to market growth.

In terms of regional analysis, Asia Pacific is the fastest-growing and dominating region in the sustainable packaging market. This can be attributed to the increasing population, rapid industrialization, and growing consumer demand for sustainable products. The region’s booming e-commerce sector and expanding food and beverage industry further drive the demand for sustainable packaging solutions.

Key players operating in the sustainable packaging market include Amcor Limited, Westrock Company, TetraPak International S.A., Sonoco Products Company, Smurfit Kappa Group PLC, Sealed Air Corporation, Mondi PLC, Huhtamaki OYJ, BASF SE, Ardagh Group S.A, Ball Corporation, Crown Holdings, Inc., DS Smith Plc, Genpak LLC, and International Paper Company. These players are focusing on product innovation, partnerships, and acquisitions to gain a competitive edge in the market.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it