by SMS firewalls allow organizations to filter unsolicited and malicious SMS messages to protecting users and networks. SMS firewall solutions help organizations to enhance the security of mobile networks and endpoints. SMS firewall technology enables content filtering, contact lists, keyword blocking and visibility into messaging traffic. The solutions also offer real-time protection against SMS spam, malware and fraud. As mobile devices become ubiquitous, more businesses are embracing bring your own device (BYOD) policies which increases the need for SMS content monitoring and filtering.
The global SMS Firewall Market is estimated to be valued at US$ 2350.4 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The rising adoption of bring your own device (BYOD) policies by enterprises has increased the risk of cyber threats. SMS firewall solutions provide security to enterprises by filtering unwanted messages and preventing the spread of malware through SMS. SMS continues to be a popular attack vector for cybercriminals to conduct phishing and spread malware. An increasing number of organizations across industries such as banking, e-commerce and healthcare are deploying SMS firewall to protect their mobile networks and users from spam, phishing and fraud. The global market is primarily driven by the growing need for content filtering and securing mobile networks from cyber threats.
Market key trends:
One of the key trend in the SMS Firewall market is the integration of AI and machine learning capabilities. Leading SMS firewall vendors are enhancing their solutions with AI/ML technologies to offer advanced threat detection and real-time analysis of SMS traffic. AI enables SMS firewalls to automatically learn approved and blocked words, detect anomalies in traffic patterns and trigger alerts for suspicious activities. This helps enterprises to gain deeper network visibility and eliminate security threats proactively. The incorporation of AI is allowing SMS firewalls to offer higher accuracy in identifying spam, phishing and malware linked messages.
Porter’s Analysis
Threat of new entrants: Low threat as there are high costs to enter such as R&D expenses for advanced technologies and established brand loyalty for existing players.
Bargaining power of buyers: Moderate bargaining power due to availability of substitutes but switching costs are involved.
Bargaining power of suppliers: Low power as there are many suppliers in the market and no single supplier can influence pricing.
Threat of new substitutes: Low threat as SMS firewall provides comprehensive protection against spam and malware attacks which are unique.
Competitive rivalry: High rivalry exists among major players due to their continuous investments in R&D and new product innovations.
Key Takeaways
The Global SMS Firewall Market Size is expected to witness high growth. The global SMS Firewall Market is estimated to be valued at US$ 2350.4 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.
Regional analysis comprises the Asia Pacific region dominating the market due to rising instances of SMS spamming and a large subscriber base. North America and Europe hold a significant revenue share due to stringent laws and regulations regarding data privacy.
Key players operating in the SMS firewall market are BICS SA/NV, Tango Telecom Ltd., SAP SE, Tata Communications Ltd., Syniverse Technologies, LLC, Infobip Ltd., Anthropic, Inc., Twilio Inc., and Cloudmark Inc. Major players are focused on partnerships and product innovations to stay ahead of the competition. For instance, Cloudmark launched Cloudfence which is a cloud-native SMS firewall.
