The scalp care market consists of various products such as shampoos, conditioners, hair masks, and serums that help in nourishing and moisturizing the scalp and preventing dandruff and other hair problems. Scalp care products contain active ingredients such as essential oils, proteins, vitamins, minerals, and keratolytic agents that treat dry, itchy, flaky scalp and promote hair growth. Proper scalp nourishment is crucial for formation of new hair follicles and maintaining the quality and moisture levels of existing hair. Rising awareness about scalp health and the link between scalp care and hair growth is fueling the demand for specialized scalp care products.
The global scalp care market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends in the scalp care market is the launch of natural and organic products. Consumers are increasingly preferring products made from natural ingredients due to growing concerns about using chemicals on the sensitive scalp area. Several brands have introduced naturally-derived scalp care ranges developed with plant extracts, essential oils, vitamins, and other herbal ingredients. Another key trend is personalized scalp care products customized based on scalp microbiome testing. Companies are offering personalized service where consumers can get their scalp tested and receive treatment recommendations for their specific scalp concerns. These tailored products aim to provide targeted nourishment based on individual scalp microbiome characteristics.
Threat of new entrants: The Global Scalp Care Market Size has moderate threat of new entrants due to high marketing expenses required to reach out to customers and gain their trust.
Bargaining power of buyers: Individual buyers have moderate bargaining power as there are many established brands to choose from offering similar products.
Bargaining power of suppliers: The suppliers of raw materials have low to moderate bargaining power due to availability of substitutes in the market.
Threat of new substitutes: Potential threat from new substitutes is low to moderate as scalp care is a well established category.
Competitive rivalry: The market has high competitive rivalry among leading brands trying to gain market share from each other.
The global scalp care market is expected to witness high growth. The global scalp care market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 8.7% over the forecast period 2023 to 2030.
Regional analysis indicates North America dominates the scalp care market currently owing to high consumer awareness about scalp and hair care products. The region is expected to continue dominating during the forecast period followed by Europe and Asia Pacific.
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it