June 16, 2024

Rising Consumption of Barley-based Products Propels Growth of the Latin America Barley Market

The Latin America barley market serves as a major supplier of barley and its derivative products to various industries including food and beverages, animal feed, and others. Barley is primarily produced in Brazil, Argentina, Chile, and others in the region. Barley is commonly used for brewing beer and is also used to produce breakfast cereals, flour, and malted or roasted barley. The rising consumption of barley-based alcoholic and non-alcoholic beverages has fueled the market growth.

The Global Latin America Barley Market is estimated to be valued at US$ 3.44 Bn in 2024 and is expected to exhibit a CAGR of 3.5% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Latin America barley market are Grain crop Limited, Malteurop Group, Soufflet Group, Crisp Malting Group, Global Malt Gmbh & Co. Kg, Ireks Gmbh, Muntons Plc, Maltexco S.A., Grain Millers, Inc, EverGrain, Malt Products Corporation, and Briess Malt & Ingredients Co. These players have extensive production facilities and distribution networks across the key countries.

The increasing consumption of beer and other barley-based beverages presents significant growth opportunities for barley producers and processors in the region. The growing healthy snacking trend also augurs well for barley flours and snacks.

Major barley producers in Latin America such as Argentina, Brazil, and Chile are boosting exports to cater to the growing global demand. Supportive trade policies and free trade agreements are further aiding the export growth from the region.

Market drivers

Growing demand for beer: The rising consumption of beer, especially craft beer, across Latin American countries is fueling the demand for barley. Malted barley serves as a key raw material in the production of beer.
Increasing food processing: The burgeoning food processing industry in the region has also augmented the uptake of barley in food products such as snacks, breakfast cereals, and bakery items. Barley flakes, flours, and grains are widely utilized in various packaged food segments.

PEST Analysis

  • Political: The government policies supporting the agriculture industry could positively impact the barley market. Subsidies and tariffs on barley imports and exports influence the prices.
  • Economic: Factors such as GDP growth, disposable income levels, agriculture industry trends affect the consumer spending on barley products. High economic growth usually boosts the demand.
  • Social: Changing food habits and rising health consciousness are fueling the demand for nutritional barley products. Increasing preference for gluten-free and low-GI foods presents opportunities.
  • Technological: Advancements in farming techniques and storage & processing methods help improve yields and product quality. Use of automation in malting and milling processes aid efficiency.

Brazil accounts for around 40% of the total Latin America barley market value owing to its large size and agriculture industry. Mexico follows Brazil with over 25% share due to strong beer consumption and agro-exports.

Argentina is the fastest growing regional market currently expanding at over 5% annually led by high exports to Asia and the Middle East. Government programs to diversify crops and develop sustainable supply chains spur growth. Further, growing awareness about health benefits boosts domestic sales of packaged foods containing barley.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it