The global Printed Signage Market is estimated to be valued at US$ 41.82 trillion in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period of 2023-2030, as per Coherent Market Insights. Printed signage refers to the use of printing technology on various surfaces for promotional, informational, or decorative purposes. The market for printed signage is driven by the need for effective advertising and communication solutions in various industries. Printed signage offers advantages such as cost-effectiveness, high visibility, and customization options, making it a preferred choice for businesses to enhance brand visibility and attract customers.
Market Key Trends:
One key trend in the printed signage market is the increasing demand for digital printing technology. Digital printing offers several advantages over traditional printing methods, such as faster turnaround time, high quality prints, and the ability to print variable data. The adoption of digital printing technology is driven by its cost-effectiveness and flexibility, making it suitable for small to medium-sized printing projects. With advancements in digital printing technology, such as UV-curable inks and eco-solvent inks, the printed signage market is witnessing a shift towards digital printing. This trend is expected to continue over the forecast period, as businesses seek efficient and impactful advertising solutions.
The printed signage market can be segmented based on type, material, end-use industry, and region. In terms of type, the market can be divided into vinyl signage, fabric signage, glass signage, metal signage, and others. Among these segments, vinyl signage is expected to dominate the market during the forecast period. Vinyl signage is widely used in various industries due to its durability, cost-effectiveness, and versatility. It offers high resistance to fading, tearing, and weather conditions, making it suitable for both indoor and outdoor applications. Additionally, vinyl signage provides excellent print quality and a wide range of color options, thereby attracting a larger customer base.
Based on material, the printed signage market can be categorized into plastic, metal, fabric, and others. Plastic signage is anticipated to hold a significant market share owing to its lightweight nature and easy fabrication. Plastic signage is widely used in retail stores, restaurants, and exhibitions due to its low cost and flexibility in terms of design and customization.
The Global Printed Signage Market Demand is expected to witness high growth, exhibiting a CAGR of 3.0% over the forecast period from 2023 to 2030. This growth can be attributed to the increasing adoption of printed signage in various industries, such as retail, hospitality, healthcare, and transportation. The demand for visually appealing and informative signage to attract customers and enhance brand visibility is driving market growth. Moreover, the rising trend of using eco-friendly and sustainable signage materials is also contributing to market expansion.
In terms of regional analysis, North America is expected to emerge as the fastest-growing and dominating region in the printed signage market. This can be attributed to the presence of major key players, advancements in printing technologies, and high consumer spending on advertising and marketing activities. Europe is also expected to witness significant growth, driven by the increasing adoption of digital signage solutions in the retail sector.
Key players operating in the printed signage market include Avery Dennison Corporation, Spandex Ltd, IGEPA group GmbH & Co. KG, ORAFOL Europe GmbH, Identity Global, LINTEC Corporation, 3A Composites Holding AG, Signs Express, EhKo Sign Industries Kft, MACtac LLC (Lintec), Kelly Signs, and L&H Sign Company Inc. These key players focus on product innovation, strategic collaborations, and mergers and acquisitions to strengthen their market position and expand their customer base.
1. Source: Coherent Market Insights, Public sources, Desk research
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