by Presentation software is used to create slideshows with bulleted text, images, and graphics which helps users to present information to an audience or share information with others. Growing digitization across various industries and increasing adoption of visual content for effective communication are expected to drive the demand for presentation software during the forecast period. Various advantages of presentation software such as collaborative editing, real-time file sharing, remote access, and analytics capabilities are fueling its adoption among business organizations. The Global presentation software market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the presentation software market are Roche Holding AG, Abbott Laboratories, Sanofi SA, Novartis AG, AstraZeneca, Pfizer Inc., Merck & Co. Inc., Johnson & Johnson, GlaxoSmithKline, and Bayer Healthcare AG, among others.
Key opportunities in the market include the growing adoption of presentation software for educational purposes across schools and universities to engage the students and facilitate interactive learning. Increasing trend of online conferencing and collaborative presentations owing to the COVID-19 pandemic is also expected to create new opportunities for vendors in the market.
Global expansion of the market is fueled by the rising penetration of smartphones and growing adoption of cloud-based presentation software across developing economies such as Asia Pacific and Latin America. Rising education expenditure and growing GDP per capita in these regions are attracting many international players to expand their footprint.
Market drivers
The growing demand for collaborative presentation software from organizations is a key driver accelerating the growth of the Presentation Software Market Demand Collaborative presentation software allows remote teams to work together and make edits simultaneously which improves teamwork and productivity. Feature rich offerings from major players focused on collaboration are facilitating the increased adoption of these solutions.
PEST Analysis
Political: Presentation software market can face challenges due to trade regulations and data security policies across regions. Changes in import-export policies may impact business expansion plans of companies in this industry.
Economic: Global economic conditions and fluctuations in IT budgets of enterprises impact spending on presentation software solutions. Recession period sees lower investments while growth times lead to more technology adoption.
Social: Increased awareness about visual storytelling and demand for engaging communication tools drive the demand for sophisticated presentation software. Growing use of video and digital content in corporate trainings and marketing also influences this market.
Technological: Advancements in presentation formats like interactive whiteboards and collaboration features boost this industry. Integration of AI, virtual reality and screens also strengthen product offerings. However, frequent technology updates require continuous product enhancements.
The North American region accounts for the largest value share in the presentation software market currently owing to high technology adoption rates and presence of key global players in the US and Canada. The Asia Pacific region is poised to witness the fastest growth during the forecast period given rising digitalization initiatives across industries in countries like China, India and South Korea along with growing small enterprise sector.
Another fast growing regional market is Europe due to initiatives by governments there to promote digitalization of businesses especially among SMEs. Development of advanced software solutions tailored for education and corporate sectors also support the European presentation software market growth.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.
