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The pregnancy pillow market includes a variety of specially designed pillows that help support pregnant women’s bodies during sleep. They are carefully sculpted to cushion areas prone to stress and strain, relieving pressure from the back, hips, and baby bump. Some common types include full-body pillows, C-shaped pillows, W-shaped pillows, and U-shaped pillows. They are made from varying materials like memory foam, polyester fiber fill, bamboo-filled, or organic cotton to provide breathable softness and gentleness on the body. Pregnancy pillows allow comfortable sleeping positions that alleviate back pain, acid reflux, swelling, and other discomforts. They promote spinal alignment and joint health by filling gaps wherever needed for stability. As such, pillows have become popular among expectant mothers worldwide to enjoy undisturbed rest.
The global pregnancy pillow market is estimated to be valued at US$ 0.67 Bn in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The Pregnancy Pillow Market is Expected to be Flourished by Growing Awareness About Benefits of Pregnancy Pillows. Growing knowledge about advantages of using support pillows during pregnancy to relieve pain, sleep better and stay healthy has boosted demand significantly. According to a survey, nearly 90% of pregnant women had trouble sleeping due to backaches, leg cramps, or frequent bathroom trips. Pregnancy pillows addressed these complaints and improved quality of life. Also, rising living standards and income levels have increased spending on such specialized maternity products globally. Online marketing and social media influence have effectively spread the message that pillows are necessity not luxury item. With growing acceptance and understanding of their medical importance, the pregnancy pillow market is certain to prosper over coming decade.
Segment Analysis
The global pregnancy pillow market can be segmented on the basis of product type, application, end-user, distribution channel. Based on product type, the market is dominated by U-shaped pregnancy pillow segment owing to its ergonomic shape which helps support the back, neck and bump. By application, the pregnancy pillows are majorly used during naps and for general support during sleep. The household segment dominated the end-user landscape as pillows are frequently used by expectant mothers at home. Supermarkets/hypermarkets are the most preferred distribution channels globally for purchasing pregnancy pillows.
PEST Analysis
Political: The government policies focusing on healthcare reimbursements for maternity care in various countries favor market growth.
Economic: Rising women workforce participation and increasing dual income households have boosted spending power for maternity products.
Social: Growing awareness about benefits of using pregnancy pillows to relieve discomforts during sleep aids demand. Social media influences consumer purchase decisions.
Technological: Online sales channels provide convenient access to wide assortment of pillows. some vendors offer memory foam, cooling gel pillows for enhanced comfort.
Key Takeaways
The global pregnancy pillow market is expected to witness high growth at a CAGR of 3.0% during the forecast period of 2023 to 2030.
Regional analysis indicates that North America dominates currently due to high pregnancy rates along with well-developed retail sector. The U.S. remains the key revenue generator in North America. Key players operating in the pregnancy pillow market are The Boppy Company, LLC (US), Leachco (US), Queen Rose (US), PharMeDoc (US), Naomi Home (US), Cozy Bump Corporation (US), Medela AG (Switzerland), Easygrow AS (Norway), Babymoov (France), Theraline UK (Germany).
Key players focus on introducing innovative pillow designs catering to various body types to strengthen their position. Growing online sales and marketing initiatives by vendors on social media and e-commerce websites are also supplementing the market growth.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. With an MBA in E-commerce, she has an expertise in SEO-optimized content that resonates with industry professionals.
