by The global Portable Printer Market is estimated to be valued at US$ 464.7 Million In 2016 and is projected to reach US$ Mn (Million) By 2022, registering a CAGR of 7.7% during the forecast period (2017-2025), according to Coherent Market Insights.
Market Overview:
Portable printers are compact and lightweight printers that provide convenience and flexibility in printing. They are widely used in various industries such as retail, healthcare, transportation, and hospitality for on-the-go printing needs. The key advantage of portable printers is their portability, allowing users to print documents, receipts, labels, and tickets wherever they are. With the increasing trend of mobile working and the need for instant printing solutions, the demand for portable printers is expected to surge in the coming years.
Market Key Trends:
One key trend observed in the Portable Printer Market is the integration of wireless connectivity options. With the growing popularity of mobile devices and wireless technologies, portable printers are now equipped with Bluetooth, Wi-Fi, and NFC connectivity, enabling users to print documents directly from their smartphones, tablets, or laptops. This eliminates the need for additional cables or adapters, making printing more convenient and efficient. Moreover, the integration of wireless connectivity allows for easy and quick sharing of printers among multiple users, enhancing productivity and collaboration. The demand for wireless portable printers is expected to witness significant growth due to their ease of use and flexibility in various applications.
Title: Analyzing the Global Portable Printer Market: Porter’s Analysis and Key Takeaways
Porter’s Analysis
In this section, we will explore the key factors affecting the global portable printer market based on Porter’s Five Forces analysis.
Threat of New Entrants: The threat of new entrants in the portable printer market is relatively low. High initial investment costs, limited access to distribution networks, and the need for advanced technology and expertise act as entry barriers. Moreover, established players already enjoy brand recognition and customer loyalty.
Bargaining Power of Buyers: The bargaining power of buyers in the portable printer market is moderate. Buyers have the ability to compare and choose from a wide range of products offered by various suppliers, leading to price sensitivity. However, suppliers can differentiate their products through innovation and quality, thereby reducing buyer power.
Bargaining Power of Suppliers: Suppliers in the portable printer market have moderate bargaining power. The market is dominated by a few key players, giving them the ability to negotiate favorable terms from suppliers. Additionally, suppliers of key components and raw materials have limited alternatives, giving them some leverage.
Threat of New Substitutes: The threat of new substitutes in the portable printer market is relatively low. While there are alternative methods of printing, such as mobile printing or cloud printing, portable printers offer unique advantages in terms of mobility and convenience.
Competitive Rivalry: The competitive rivalry in the portable printer market is high. Key players continuously strive to gain a larger market share through product differentiation, pricing strategies, and technological advancements. Intense competition leads to innovation and drives market growth.
Key Takeaways
The global portable printer market is expected to witness high growth, exhibiting a CAGR of 7.7% over the forecast period (2017-2025). This growth can be attributed to the increasing need for portable printing solutions in various sectors, such as retail, logistics, healthcare, and entertainment.
In terms of regional analysis, Asia Pacific is expected to be the fastest-growing and dominating region in the portable printer market. The region’s growing e-commerce industry, expanding retail sector, and technological advancements are driving the demand for portable printers.
Key Players operating in the portable printer market include Bixolon, Canon Inc., Brother International Corporation, Honeywell International Inc., Fujitsu Isotec Limited, Seiko Epson Corporation, Oki Printing Solutions, Toshiba Tec Corporation, Star Micronics Co., Ltd., and Zebra Technologies Corporation. These players focus on product innovation, strategic collaborations, and mergers and acquisitions to strengthen their market presence.
In conclusion, the global portable printer market is poised for significant growth, driven by the increasing demand for mobile and convenient printing solutions across industries. Players in the market must continuously innovate and differentiate their products to stay ahead in this highly competitive landscape.
