by The growing importance of self-care and personal grooming has led to a surge in the number of pedicure units across the country. Pedicures which involve cleaning, treating and beautifying the feet have become an important part of many people’s regular beauty regimes.
Rise of the pedicure culture
In the past decade, there has been a notable shift towards making self-care and grooming a top priority. Where looking after one’s hands and feet was considered a luxury, it is now almost seen as basic hygiene. The increased focus on health and wellness has also contributed to rising demand for salon pedicures. More people now understand the link between clean and well-cared feet and overall health and fitness levels. The taboo around foot exposure in public places has reduced significantly as well. All these factors have given rise to what is being called a “pedicure culture” in urban areas.
Skilled staff and specialized equipment
To effectively provide satisfying pedicure services, salons need to hire skilled beauticians and invest in quality equipment. Over time, the pedicure staff have become highly qualified in techniques like detailed foot scrubbing, cuticle treatment, nail trimming and shaping. They are also experts at providing soothing massages. Salons ensure their staff undergo regular training to learn new styles and trends. Specialized pedicure chairs, tools and products suited for various skin and nail types are available. High-end salons may even have foot spa pools and paraffin wax facilities.
Expanding clientele
Gone are the days when pedicures were considered only for women. An increasing number of men are also experiencing the benefits of regular Pedicure Unit. Busy professionals value pack pedicure services that fit into their schedules. Working from home during the pandemic actually drove more customers to salons for stress-relieving foot treatments. Many now see pedicures not just as a luxury but a necessity to look well-groomed always. First-timers are turning into loyal patrons who visit salons for monthly maintenance treatments. All these factors have led to a steady expansion of the pedicure clientele base.
New services and packages
To attract more patrons and increase footfalls, pedicure businesses are constantly innovating their offerings. Special occasion packages for weddings and other celebrations are popular. Salons promote regular foot health check-ups and plans for conditions like cracked heels, fungal infections etc. Home services allow customers to enjoy salon-quality treatments in the comfort of their homes. The use of ingredients like coffee, moringa, olive oil in specialized treatments promises extra benefits. Nail art services allow creative self-expression. Mobile pedicure vans cater specific locations on demand. Packages tailored for diabetics and those with limited mobility ensure no one misses out.
Profitable pedicure business models
Standalone pedicure studios, medio spas and large chain salons – all business models in this industry are thriving due to increased demand. While setting up a pedicure unit requires initial investments, running costs are not very high as procedures are simple. Salons achieve high profit margins by keeping treatment prices affordable for masses while bulk purchasing quality supplies. Appointment booking apps and loyalty programs boost regular earnings. Franchise and revenue-sharing models allow budding entrepreneurs to bank on established brand names. Overall, pedicure business remains a lucrative prospect for investors and professionals passionate about grooming and self-care.
Ensuring highest hygiene standards
With the pandemic bringing health and safety into sharper focus, salons prioritize adhering to the strictest hygiene protocols. Staff are thoroughly trained on proper sanitization techniques involving disinfecting all surfaces, tools and equipment after each client. Strict social distancing rules are followed and extra safety consumables like face shields, gloves, masks and sanitizers are provided. Salons regularly fumigate their facilities to eliminate germs. They opt for contactless registration and digital payment methods. Only a few clients are serviced at once to avoid crowds. These measures have helped customers feel secure about availing on-premise salon services.
Pedicure – an essential wellness practice
Gone are the days when looking after one’s hands and feet was perceived as a luxury – it is now rightly seen as basic hygiene and self-care. As people place more importance on self-care and personal grooming, the pedicure business will continue witnessing steady growth across the country. With evolving needs and rising customer expectations, this industry is set to introduce more innovative offerings and services. Pedicures are set to evolve from being considered a temporary beautification routine to an essential holistic wellness practice. The growing pedicure culture will drive higher demand and bring business opportunities for existing as well as new entrepreneurs alike in the coming decade.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
