by Organic baby food products such as infant formula, dried baby food, prepared baby food and other baby food items are formulated to suit the nutritional needs of babies aged between six months to two years. These products are usually made from organic ingredients that are free from synthetic pesticides, hormones and genetically modified organisms. With growing health concerns among parents regarding the ingredients and quality of commercial baby food products, the demand for organic and clean label options is increasing. Organic baby food promotes digestive health, immune function and brain development in infants.
The global Organic Baby Food Market is estimated to be valued at US$ 8317.13 Mn in 2023 and is expected to exhibit a CAGR of 4.4% over the forecast period 2023 to 2031, as highlighted in a new report published by Coherent Market Insights.
With rising disposable income and growing working women population, the demand for convenient and nutrition-rich packaged baby food is witnessing strong growth worldwide. Additionally, the launch of organic variants of infant formula, cereals and puree has increased the availability of natural and chemical-free baby food products.
Market key trends:
One of the key trends in the organic baby food market size is the rising demand for baby food pouches and snacks. Parents prefer pouches and finger foods as these products help babies develop self-feeding skills. Moreover, pouches are mess-free and portable, making them ideal for on-the-go feeding. Major organic baby food manufacturers are focusing on introducing snacks like biscuits, bars and puffs made from grains, fruits and vegetables to expand their product portfolio. For instance, Bio-Ra offers organic baby snacks such as fruit and multigrain snacks in India. The growing popularity of on-the-go consumption pattern is expected to drive the growth of innovative baby food packaging such as pouches and snacks over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat is moderate due to supply chain complexities and requirements for organic certifications. However, growing demand offers opportunities for new entrants.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and focus on price and quality standards.
Bargaining power of suppliers: Suppliers have moderate power due to diversity of ingredients and certifying organizations available.
Threat of new substitutes: Threat is high due to availability of private label and convention baby food offerings.
Competitive rivalry: Competition is high among existing players to cater to new segments and markets.
Key Takeaways
The global Organic Baby Food market is expected to witness high growth. The global Organic Baby Food Market is estimated to be valued at US$ 8317.13 Mn in 2023 and is expected to exhibit a CAGR of 4.4% over the forecast period 2023 to 2031.
The global Organic Baby Food market is expected to witness high growth. Regional analysis related content comprises North America dominates the market currently due to widespread availability and high consumer preference for organic baby food items. Europe and Asia Pacific also have significant market shares. Among regions, Asia Pacific is poised to witness fastest growth between 2023-2031 supported by increasing awareness about health benefits of organic products and rising spending capacities in emerging nations like India and China.
Key players related content comprises Key players operating in the Organic Baby Food market are Bio-ra, Phana, Nestle, Abbott and Holle. Bio-ra and Phana specialize in organic baby foods and hold a notable share. Meanwhile, Nestle and Abbott also offer both organic and conventional options. These companies are focusing on new product launches and strategic expansions to cater to new customers.
