April 20, 2024
On the go Breakfast Packaging Market

On The Go Breakfast Packaging Market Propelled By Convenience In Consumption

On-the-go breakfast packaging products allow consumers to easily carry and consume breakfast items while on the move. Products such as breakfast cereals, oats, yogurt, and granola bars are commonly sold in lightweight, re-sealable, and portable packaging formats making it convenient for consumption anywhere. The growing trend of busy lifestyles and hectic schedules has increased the demand for such on-the-go packaging solutions for breakfast. The Global On The Go Breakfast Packaging Market Size is estimated to be valued at US$ 5 Billion in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2028, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Convenience in consumption has been a key factor spurring the demand for on-the-go breakfast packaging solutions. Busyschedules leave little time in the morning for a sit-down breakfast and consumers rely on portable packaging formats that allow them to quickly grab and consume breakfast while commuting to work or school. The packaging is designed for maximum portability and easy opening/closing functionality facilitating hassle-free consumption anywhere. This growing demand for convenience is expected to drive the on-the-go breakfast packaging market over the forecast period.

SWOT Analysis

Strength: Packaging for on-the-go breakfast offerings allows for easy, mess-free consumption of breakfast while on the move. This flexibility addresses the needs of busy, time-starved consumers.
Weakness: Increased usage of packaging leads to rise in non-biodegradable waste and environmental pollution. Further, packaging adds to the overall product cost.
Opportunity: Growth in the work-from-home trend and demand for hygienic, convenient breakfast options present an opportunity to introduce more innovative on-the-go packaging designs. Rising health-consciousness also encourages portable packaging for healthy breakfast choices.
Threats: Stricter regulations to curb pollution from plastic packaging may impose limitations. Introduction of taxes on packaging materials could increase the overall cost of on-the-go breakfast products.

Key Takeaways

The global on-the-go breakfast packaging market is expected to witness high growth over the forecast period of 2024 to 2029. The demand for innovative, portable, and hygienic breakfast packaging from increasingly busy consumers is driving the adoption of on-the-go breakfast offerings.

Regional analysis: North America dominates the on-the-go breakfast packaging market currently due to hectic consumer lifestyles and prevalence of breakfast consumption away-from-home. However, Asia Pacific is likely to grow at the fastest pace in the coming years. This can be attributed to rising living standards, evolving food consumption patterns, and growing availability of packaged breakfast options in regions like India and China.

Key players: Key players operating in the on-the-go breakfast packaging market are Amcor Ltd., Bemis Co. Inc., Sonoco Products Company, Mondi Group, International Paper Company, WestRock Company, DS Smith plc., Berry Global Inc., Huhtamaki Oyj., and Reynolds Group Holdings Ltd. They are investing in production capacity expansion and introduction of sustainable packaging formats to leverage opportunities in the developing on-the-go breakfast segment.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it