by The non-invasive aesthetic treatment market includes products and therapies used for wrinkle reduction, skin rejuvenation, hair removal, cellulite reduction, and other treatments without any incisions or surgery. Non-invasive aesthetic products include laser therapy, liposuction, tattoo removal, hair removal, and skin tightening. These treatments are seeing growing demand due to their minimal risks and shorter recovery times compared to surgical procedures. The growing geriatric population and increasing awareness about aesthetic treatments are fueling the adoption of non-invasive aesthetic procedures globally.
The Global Non-Invasive Aesthetic Treatment Market Demand is estimated to be valued at US$ 35.42 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the non-invasive aesthetic treatment market are Cutera, Galderma, Lumenis, Hologic, Merz Pharma GmbH & Co. KGaA, Cynosure, Revance Therapeutics Inc., Syneron Candela, Bausch Health Companies Inc., Johnson & Johnson, Solta Medical, Sientra, Fotona, Sisram Medical, BTL Aesthetics.
Some of the key opportunities in the non-invasive aesthetic treatment market include increasing medical tourism, growing awareness through social media, and new product launches. With advancements in laser and other energy-based devices, non-invasive procedures provide faster treatment and better results.
Market drivers
Increasing disposable income: With rising incomes, more people are now able and willing to spend on aesthetic procedures. Non-invasive treatments allow them to enhance their appearance without taking extensive time off work.
Rise of medical tourism: Many countries are promoting medical tourism by offering low-cost yet high-quality aesthetic treatments. This is driving demand and boosting market growth.
Preference for minimally invasive procedures: Younger consumers prefer minimal downtime and are choosing non-invasive treatments that yield natural-looking results without surgery. This has resulted in higher uptake of these procedures.
Current challenges in the Non-Invasive Aesthetic Treatment Market:
The non-invasive aesthetic treatment market is currently facing various challenges which are hindering its growth. The major challenges include high costs associated with the treatments, lack of proper reimbursement policies and risk of side effects. The treatment procedures involve high costs of devices and equipments which makes them unaffordable for common people. Most insurance companies also do not cover the costs of these procedures due to consideration as cosmetic treatments. This leaves patients to bear the high costs on their own. There are also risks of side effects and complications associated with some procedures which discourage people from opting for them. Lack of experienced professionals further poses treatment risks. Overall, high costs, lack of coverage and potential side effects are the key current challenges for growth of this market.
SWOT Analysis
Strength: Presence of many innovating market leaders offering advanced treatment devices and procedures.
Weakness: High procedure costs and lack of insurance coverage makes treatment unaffordable.
Opportunity: Increasing consumer awareness and demand for non-invasive aesthetic treatments.
Threats: Presence of alternatives like injections and use of creams.
Geographical regions- North America region currently holds the major share of the non-invasive aesthetic treatment market in terms of value. This is attributed to factors like high consumer spending, availability of advanced treatments and presence of key market players in the region.
Asia Pacific region is expected to be the fastest growing regional market during the forecast period. This rapid growth can be attributed to increasing medical tourism, rising focus of key players on emerging countries and growing consumer disposable incomes in the region providing scope for market expansion.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
