July 13, 2024

The Growing Health Consciousness Trends Are Anticipated To Open Up New Avenues For The Meso-Erythritol market

The Meso-Erythritol Market is estimated to be valued at US$ 348 Mn or million in 2023 and is expected to exhibit a CAGR of 2.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Meso-erythritol is a sugar alcohol used as a sweetener and food additive. It has zero calories and does not cause tooth decay. It is commonly used in candy, baked goods, oral care products among others as a sugar substitute. Its sweetness profile and texture is similar to sugar. It has gained popularity among diabetic and health conscious consumers as a low-calorie natural sweetener.

Market Dynamics:

The rising prevalence of diabetes and obesity has increased the demand for low-calorie natural sweeteners. According to WHO, diabetes is projected to be the 7th leading cause of death by 2030. This increased focus on health and wellness has boosted the demand for meso-erythritol as a sugar substitute. Further, growing awareness about benefits of sugar alcohols like low or zero calorie content and preventive effects against tooth decay has propelled the market growth. However, availability of alternative sweeteners like stevia and high costs of meso-erythritol extraction process may limit the market growth to some extent over the forecast period.

Segment Analysis:

The global meso-erythritol market can be segmented into pharmaceutical, food & beverage, and personal care application. The food & beverage segment is dominating the global market as meso-erythritol is widely used as a sugar alcohol and zero-calorie sweetener in various products such as bakery, confectionery, beverages and others. It offers various health benefits over regular sugar and provides sweetness to food products without increasing calories.

PEST Analysis:

  • Political: Any regulations related to use of artificial sweeteners in food products can impact the demand for meso-erythritol.
  • Economic: Growth in the food processing industry and rising health consciousness among consumers are fueling market growth.
  • Social: Increasing cases of lifestyle diseases like diabetes and obesity is driving consumers towards low-calorie sweeteners like meso-erythritol.
  • Technological: Advancements in extraction process are helping manufacturers reduce production cost and increase yield.

Key Takeaways:

The global meso-erythritol market is expected to witness high growth, exhibiting CAGR of 2.2% over the forecast period, due to increasing demand for low-calorie natural sweeteners from food & beverage industries. Asia Pacific is expected to be the fastest growing as well as dominating regional market owing to increasing consumption of packaged food, large population and rising health awareness. Key players operating in the meso-erythritol market are Sweeteners Plus, LLC, Merck KGaA, Cargill, Incorporated, B Food Science Co., Ltd., Zhongshun Sci. &Tech., Futaste Co. Ltd., Mitsubishi Chemical Corporation, Shandong Sanyuan Biotechnology Co., Ltd., Baolingbao Biology Co.,Ltd, and Tate & Lyle.

The global meso-erythritol market size for 2023 is estimated to be US$ 348 Mn. Asia Pacific region is expected to dominate the global market due to rising demand from China, India and other Southeast Asian countries. Countries like China and Japan are the major consumers as well as producers of meso-erythritol.

Key players operating in the meso-erythritol market are focusing on capacity expansion to cater growing demand. For instance, in 2020, Mitsubishi Chemical Corporation announced plans to add a new production facility in Thailand. Players are also investing in R&D to develop new extraction techniques and reduced production costs.