by Menstrual cups are small, flexible cups used during menstruation that are inserted into the vagina and collect menstrual flow. Made of medical-grade silicone, latex, or rubber, menstrual cups are designed to last for 10 years with proper care. Menstrual cups can hold more flow than pads or tampons, which results in less waste and fewer changes required during a menstrual cycle. The cups are folded and inserted into the vaginal canal where they unfold and create a seal around the cervix. After around 12 hours, the cups can be emptied, rinsed, and reinserted. This eliminates discomfort from pads and tampons and is more environmentally sustainable than single-use period products.
The global Menstrual Cup Market is estimated to be valued at US$ 959.83 Mn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for the growth of the menstrual cup market is the rising acceptance of feminine hygiene products. Traditionally considered a taboo topic, conversations around periods and feminine hygiene are becoming more commonplace. Increased awareness about the benefits of menstrual cups through digital and social media is helping reduce the stigma. Women are more willing to try alternative period care options as preference grows for sustainable, affordable, and comfortable products. Additionally, higher disposable incomes allow more women in developing nations access to premium period care products like menstrual cups.
The other driver for the market is the environmental benefits of menstrual cups over traditional pads and tampons. Producing 1 million menstrual cups results in about 270 fewer tons of waste versus pads and tampons. The reusable and long-lasting design of menstrual cups reduces the need for frequent product changes or disposal. This makes them a more eco-friendly option that resonates with consumers concerned about sustainability, waste generation, and their personal carbon footprint.
Segment Analysis
The global menstrual cup market is segmented based on product type, material, size, distribution channel, and region. Based on product type, the market is classified into disposable and reusable menstrual cups. The reusable menstrual cups segment dominates the market and accounts for around 70% share owing to the multiple benefits such as environment friendly, cost-effective, and hygienic offered. Based on material, the menstrual cup market is categorized into medical grade silicone, natural rubber, and thermoplastic elastomer (TPE). Medical grade silicone dominates with over 80% share due to properties like hypoallergenic nature, easy to use, and long-lasting.
PEST Analysis
Political: The menstrual cup market is positively impacted by supportive government initiatives for female hygiene products across developing nations aiming to promote menstrual health.
Economic: Rising disposable incomes in developing countries has increased spending on female hygiene products. Moreover, inexpensive cost of menstrual cups compared to pads and tampons propels the market growth.
Social: Growing awareness about sustainable period care and health benefits of menstrual cups has increased their social acceptance. Also, rising women empowerment promotes the market.
Technological: Key players are focusing on developing advanced menstrual cups through innovation in materials for desired properties like comfort, safety and usability which is driving the market.
Key Takeaways
The Global Menstrual Cup Market Growth is expected to witness high at a CAGR of 9% during the forecast period of 2024 to 2031.
Regionally, Asia Pacific holds the major share of over 35% owing to increasing awareness, growing working women population, and supportive government initiatives in countries like India and China.
The key players operating in the menstrual cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. Key players are majorly focused on innovations to offer advanced features like comfortable size and shape, anti-leakage technology to gain higher market share.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
