by The mammography market consists of medical devices that use low-dose ionizing radiation for the screening and early detection of breast cancer. Mammography uses specialized medical imaging equipment for the imaging of the human breast. It allows radiologists to detect small breast abnormalities, diagnose breast cancer early, and help guide decisions regarding patient treatment and surgery planning. The procedure involves compression of the breast between two plates to spread out the tissue for imaging. Mammography has proven to be effective in reducing breast cancer mortality. Various technological advancements in mammography systems like digital mammography provide higher quality images, improved accuracy of screening, and enhanced workflow. Some systems offer 3D imaging, tomosynthesis, and computer-aided detection which enable more effective detection of hard-to-see cancers and result in fewer unnecessary biopsies.
The global Mammography Market is estimated to be valued at US$ 2360.16 Mn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the mammography market is the adoption of digital mammography systems. Compared to traditional film mammography, digital mammography provides higher image quality, improved workflow efficiency, shortened exam times, and easy access to prior mammograms for comparison. This has resulted in increased accuracy of breast cancer screening. Another important trend is the increasing adoption of 3D tomosynthesis in screening mammography. 3D tomosynthesis systems capture multiple X-ray images at different angles and overlay them to create a 3D image. This technology is able to detect 20-65% more invasive breast cancers compared to 2D mammography alone and reduces unnecessary breast biopsies. Additionally, artificial intelligence and machine learning technologies are being integrated into mammography imaging for automated image analysis, computer-aided detection of lesions, and improved accuracy of screening. This will transform the workflow in mammography and optimize breast cancer screening.
Porter’s Analysis
Threat of new entrants: The mammography market has moderate threat as it requires large capital investments and strict regulations for diagnostic imaging modalities. However, new companies are exploring advanced technologies.
Bargaining power of buyers: The bargaining power of buyers is moderate due to the availability of substitutes like MRI and ultrasound. However, mammography is considered the gold standard for breast cancer screening.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to the presence of many technological solution providers and equipment manufacturers.
Threat of new substitutes: Other imaging modalities like MRI and ultrasound pose potential threats. However, mammography remains the primary screening tool for breast cancer detection.
Competitive rivalry: The market is competitive with the presence of global players offering advanced mammography systems.
Key Takeaways
The Global Mammography Market Share is expected to witness steady growth owing to the rising breast cancer incidence and increasing awareness.
Regional analysis: North America dominates the market due to supportive reimbursement policies and increasing adoption of digital mammography. Asia Pacific shows promising growth due to growing healthcare infrastructure and screening programs in major countries.
Key players: Key players operating in the mammography market include Hologic Inc., GE Healthcare, Phillips, Fujifilm, Siemens Healthineers, Canon Medical Systems Corporation. These players are focusing on launching advanced digital mammography solutions to strengthen their market position.
