December 7, 2023

Long Term Care Market: Increasing geriatric population to drive market growth

The global long term care market is estimated to be valued at US$ 1,114.3 billion in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period of 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The long term care market provides a range of services and support for individuals who are unable to independently carry out their daily activities. These services include assistance with bathing, dressing, medication management, and skilled nursing care. The market caters to the needs of the elderly population, especially the geriatric population, who require long term care due to chronic illnesses, disabilities, or age-related conditions. The advantages of long term care include improved quality of life, enhanced safety, and access to specialized healthcare professionals.

Market Key Trends:

One key trend in the long term care market is the increasing adoption of home-based care. With the growing preference for aging in place, many individuals are opting for long term care services in the comfort of their own homes. This trend provides several benefits such as increased independence, familiar surroundings, and reduced costs compared to institutional care. Home-based care also allows for personalized care plans and flexible schedules tailored to individual needs. As a result, the demand for home health aides, personal care assistants, and home healthcare services is expected to witness significant growth in the coming years.

Porter’s Analysis

Threat of New Entrants:
The long term care market faces a moderate threat of new entrants. Although barriers to entry such as high capital requirements and stringent regulations limit the entry of new competitors, the increasing demand for long term care services presents an attractive opportunity for new players to enter the market.

Bargaining Power of Buyers:
Buyers in the long term care market, such as patients and their families, have a moderate level of bargaining power. With the rising awareness and availability of information, buyers are becoming more empowered and have the ability to compare and choose from a wide range of healthcare providers. This puts pressure on providers to deliver high-quality services at competitive prices.

Bargaining Power of Suppliers:
Suppliers in the long term care market, such as pharmaceutical companies and medical equipment suppliers, have a moderate level of bargaining power. While there are several suppliers in the market, the dependence of long term care providers on these suppliers for essential products and services gives them some leverage in negotiating for better prices and terms.

Threat of New Substitutes:
The threat of new substitutes in the long term care market is low. There are limited alternatives to long term care services for the aging population, especially for those with complex medical conditions. Substitutes such as home healthcare or informal care by family members may not fully meet the specialized needs of long term care patients.

Competitive Rivalry:
The competitive rivalry in the long term care market is high. There are numerous providers offering a wide range of services, including nursing homes, assisted living facilities, and home healthcare agencies. The market is fragmented, with several key players vying for market share and competing based on factors such as quality of care, reputation, and pricing.

Key Takeaways

The global Long Term Care Market Demand is expected to witness high growth, exhibiting a CAGR of 4.7% over the forecast period (2023-2030). This growth is primarily driven by the increasing aging population, rising prevalence of chronic diseases, and the need for specialized care for individuals with disabilities.

In terms of regional analysis, North America is anticipated to be the fastest-growing and dominating region in the long term care market. The region’s well-established healthcare infrastructure, high healthcare expenditure, and favorable reimbursement policies are key factors contributing to its market dominance.

Key players operating in the long term care market include Brookdale Senior Living Inc., Sunrise Senior Living, LLC, Kindred Healthcare, LLC, Genesis Healthcare, Home Instead, Inc., Senior Care Center, Capital Senior Living Corporation, and Diversicare Healthcare Services, Inc. among others. These key players are focusing on strategic collaborations, mergers and acquisitions, and innovations in care delivery models to expand their market presence and gain a competitive edge.

In conclusion, the long term care market presents significant growth opportunities due to the increasing demand for specialized care for the aging population. However, providers need to be aware of the competitive landscape and continuously innovate to meet the evolving needs of their customers.


1.  Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it