The infant nutrition market in Indonesia comprises a wide range of products such as infant milk formula, baby cereals, and baby food. Infant milk formula is considered as a substitute for breastfeeding and is being increasingly adopted in the country. Growing awareness regarding proper infant nutrition and the health benefits of milk formula is driving greater adoption. Additionally, increasing number of working mothers along with rising disposable incomes has augmented the demand for convenient and nutritious baby food products.
The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 10.44 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Growing awareness regarding healthy infant nutrition and the financial capability of parents to afford nutrition products is driving the Indonesia infant nutrition market. Rising disposable income levels have enabled parents to spend more on premium infant formula and baby food. Additionally, hectic lifestyles and dual income families have augmented the demand for convenient, nutritious and easy-to-prepare baby food products. Government initiatives promoting exclusive breastfeeding and malnutrition control programs are also emphasizing on complementary feeding after six months. This is expected to boost the sales of infant cereals and baby food products during the forecast period. Significant advertisement campaigns by key companies is further educating parents about importance of proper nutrition during formative years and importance of branded products, thus fueling market revenues.
The Indonesia Infant Nutrition Market Size is segmented into infant formula and baby food. The infant formula segment dominates the market with around 70% share owing to increasing number of working women in Indonesia and rising disposable incomes. The powdered infant formula sub-segment accounts for the largest share as it is easy to prepare and more affordable compared to liquid infant formula.
Political: The government promotes breastfeeding through programs and policies to educate mothers. However, growing urbanization and nuclear families are leading to higher adoption of baby formulas and foods.
Economic: Rising incomes and improving living standards are enabling more parents to opt for premium brands. Working women also rely more on formulas as they return to work.
Social: Smaller families and dual income households mean less time for mothers to exclusively breastfeed. Ease of preparation and nutritional value of formulas/foods drives their demand.
Technological: Key players are innovating product formulations to match breast milk closely. They also promote online sales and educational content through social media and mobile apps.
The Indonesia Infant Nutrition Market size was valued at US$ 10.44 billion in 2024 and is projected to reach US$ 14.8 billion by 2031, ascending at a CAGR of 4.7% during the forecast period. The powdered infant formula sub-segment holds around 60% value share owing to affordability and convenient preparation.
The Java region accounts for over 40% market share led by higher incomes in urban centers like Jakarta. Sumatra follows with around 30% share attributed to growing millennial population. West and East Indonesia are emerging markets propelled by infrastructure upgrades and economic growth in cities.
Key players operating in the Indonesia Infant Nutrition Market are Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia. Nestlé leads with around 25% value share given its wide portfolio of baby food and formulas including Nestum, Cerelac and NAN. Danone also has a strong presence with brands like Danonino and Nutricia.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it