by The India fertility monitor market comprises fertility monitor devices that help women to test their fertility levels and track their ovulation cycles. These devices analyze various biological parameters such as basal body temperature, urine/saliva hormone levels, and cervical mucus quality to detect fertility windows. Fertility monitors provide non-invasive and easy-to-use options for women to plan or avoid pregnancies. The growing trend of delayed pregnancies and rising demand for fertility management are fueling the demand for fertility monitors in India.
India fertility monitor market is estimated to be valued at US$ 2.82 Mn in 2024 and is expected to exhibit a CAGR of 8.3% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the India fertility monitor market are F. Koninklijke Philips N.V.,
Schiller, Midmark Corporation, Smiths Medical, Vyaire Medical, Inc., SDI Diagnostics, Nihon Kohden Corporation, COSMED srl, Fukuda Sangyo Co. Ltd., Medicare Systems, MGC Diagnostics Corporation, LabTech.
The key opportunities in the India Fertility Monitor Market growth include growing awareness about fertility and the menstrual cycle among women, increasing disposable incomes, and the launch of advanced digital fertility monitoring devices.Technological advancements such as Bluetooth-enabled connectivity, smartphone compatibility, advanced data analytics, and artificial intelligence-based predictive algorithms are aiding the growth of intelligent ovulation monitors. Devices are becoming more precise, convenient to use, and discreet.
Market drivers
The rising number of fertility clinics and the availability of advanced treatments are driving the demand for fertility monitors. More women are becoming aware of fertility monitoring devices that help conceive without medical interventions. Growing health expenditures, rapid urbanization, and the increasing women workforce are other key drivers propelling the India fertility monitor market. The social taboo associated with infertility issues is lowering, and more people are open to scientific tools for conception. The market is expected to grow further with the introduction of accurate fertility prediction devices integrated with digital health platforms.
Current challenges in India fertility monitor market
India fertility monitor market is at a nascent stage of development with very low penetration currently. The major challenge being awareness regarding fertility awareness based methods to plan and monitor pregnancies. Educating prospective parents regarding fertility awareness methods over traditional family planning options can help improve the uptake of fertility monitors in the country. The India Fertility Monitor Market Challenges and Opportunities highlight that high costs of devices are also a limiting factor for wider adoption. With increasing awareness and focus on women’s health, cheaper indigenous products would help address affordability concerns to a large extent. Lower disposable incomes in rural areas compared to urban counterparts further highlight the need for costeffective fertility monitoring solutions catering to diverse population segments across the country
SWOT Analysis
Strength: Availability of various ovulation and pregnancy prediction devices from global as well as domestic brands.
Weakness: Low awareness levels regarding fertility awareness based family planning methods. High costs of devices limiting uptake.
Opportunity: Increasing government focus on digitized healthcare and women health presents major market opportunity. Adoption of affordable Indian brands can drive volumes.
Threats: Resistance from certain sections promoting traditional family planning methods. Unorganized market players providing unbranded devices affects organized players.
Geographical regions:
Currently, north Indian states especially national capital region account for the majority share in terms of value owing to higher awareness and disposable incomes in these regions. However, east and western states are witnessing faster adoption driven by initiatives boosting women health programs and increasing accessibility of devices in tier II and III towns.
The fastest growing region for this market is projected to be Southern India led by states like Telangana and Karnataka. Initiatives promoting digital healthcare even in rural areas and focus of startups on localized solutions are supporting increased awareness regarding fertility monitoring in these states. Growing medical tourism alongside is positively impacting available healthcare options and subsequent device uptake in the region.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it
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