July 12, 2024
Alcohol Market

India Alcohol Market Is Estimated To Witness High Growth Owing To Increasing Consumption and Growing Digitization

The global India Alcohol Market is estimated to be valued at US$ 280,723.67 Bn in 2022 and is expected to exhibit a CAGR of 7.8% over the forecast period 2019 to 2027.

A) Market Overview:

The India Alcohol Market comprises the production, distribution, and consumption of alcoholic beverages in India. The market includes various categories of alcoholic beverages such as spirits, beer, wine, and others. Alcohol consumption has become an integral part of social gatherings, celebrations, and even everyday life for many individuals in India. The market offers a wide range of products, including premium and craft alcoholic beverages, catering to the diverse preferences of consumers.

B) Market Dynamics:

The India Alcohol Market is driven by two main factors: increasing consumption and growing digitization.

  1. Increasing Consumption: Alcohol consumption in India has witnessed steady growth over the years. Factors such as changing lifestyles, urbanization, increasing disposable income, and a young population are driving the demand for alcoholic beverages. Furthermore, the social acceptance of alcohol consumption has also contributed to the growth of the market. Consumers are increasingly seeking innovative and high-quality alcoholic products, further fueling market growth.
  2. Growing Digitization: The digitization of the alcohol industry has transformed the way consumers purchase and consume alcoholic beverages. Online platforms and mobile applications have made it easier for consumers to explore and purchase a wide range of alcohol products. This has not only expanded the reach of the market but has also enabled personalized recommendations and hassle-free delivery options. The convenience and accessibility provided by digital platforms have boosted the overall market growth.

C) SWOT Analysis:

  1. Strength: Growing consumer base, diverse product offerings.
  2. Weakness: Regulatory challenges, high dependency on specific regions.
  3. Opportunity: Rising demand for premium and craft alcoholic beverages, untapped rural market.
  4. Threats: Restrictive government policies, health and safety concerns.

 D) Key Takeaways:

  1. The India Alcohol Market is expected to witness high growth, exhibiting a CAGR of 7.8% over the forecast period, due to increasing consumption and growing digitization.
  2. The southern region of India dominates the alcohol market, with a high concentration of breweries and distilleries.
  3. Key players operating in the India Alcohol Market include United Spirits Limited, Tilaknagar Industries Ltd, Jagatjit Industries, Mohan Meakin, Globus Spirits, Allied Blenders and Distillers Pvt., SAB Millier, Radico Khaitan Limited, Khemani Group, SOM Distilleries and Breweries, and Carlsberg A/S.

In conclusion, the India Alcohol Market is experiencing significant growth driven by increasing consumption and the adoption of digital platforms. However, regulatory challenges and health concerns pose potential risks to the market. The presence of key players and the untapped rural market present opportunities for further expansion. Overall, the market is expected to continue its upward trajectory in the coming years.