November 29, 2023

Green Bond Market: Increasing Awareness about Sustainable Investing to Drive Market Growth

The global Green Bond Market is estimated to be valued at US$ 479.60 billion in 2023 and is expected to exhibit a CAGR of 10% over the forecast period of 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:


Green bonds are financial instruments used to raise funds for projects that have positive environmental benefits. They are typically issued by governments, municipalities, and corporations to finance renewable energy projects, energy-efficient buildings, and other environmentally friendly initiatives. The advantages of green bonds include diversification of investment portfolios, access to low-cost funding, and the opportunity to support sustainable development goals. With increasing awareness about sustainable investing and the need to combat climate change, the demand for green bonds is expected to grow significantly in the coming years.

Market key trends:


One key trend in the green bond market is the surge in issuance by multinational banks and financial institutions. Major players in the market such as Bank of China, China Development Bank, European Investment Bank, and Natixis, among others, are actively participating in green bond issuance. These institutions are leveraging their strong financial positions and commitment to sustainability to attract investors and support green projects. The increasing involvement of banks and financial institutions in green bonds is expected to enhance market liquidity, expand investor base, and drive market growth.

Porter’s Analysis

Threat of New Entrants: The threat of new entrants in the green bond market is relatively low. The market requires significant capital investment and expertise in sustainable finance. Moreover, established players in the market enjoy economies of scale and strong brand recognition, making it difficult for new entrants to compete effectively.

Bargaining Power of Buyers: The bargaining power of buyers in the green bond market is moderate. While buyers have options to choose from a range of issuers, the market is dominated by a few large players. Buyers’ ability to negotiate favorable terms and conditions may be limited due to the limited number of issuers.

Bargaining Power of Suppliers: The bargaining power of suppliers, in this case, refers to the issuers of green bonds. The power of issuers is relatively high as they have access to a large pool of investors who are interested in environmentally sustainable investments. This allows them to negotiate favorable terms and conditions with investors.

Threat of New Substitutes: The threat of new substitutes in the green bond market is low. Green bonds provide a unique investment opportunity for investors who are specifically interested in funding environmentally friendly projects. There are currently no direct substitutes that offer the same combination of financial returns and environmental impact.

Competitive Rivalry: The competitive rivalry within the green bond market is moderate. There are several key players, including Bank of China, China Development Bank, and European Investment Bank, among others. These players compete for market share by offering competitive interest rates and attractive terms to investors.

Key Takeaways

The Global Green Bond Market Demand is expected to witness high growth, exhibiting a CAGR of 10% over the forecast period from 2023 to 2030. This growth is primarily driven by increasing investor demand for sustainable investment options and the growing awareness of the need for environmental sustainability.

In terms of regional analysis, Asia-Pacific is expected to be the fastest-growing and dominating region in the green bond market. This can be attributed to the strong government initiatives and regulatory support in countries like China and India, coupled with the increasing focus on renewable energy and infrastructure development projects.

Key players operating in the green bond market include Bank of China, China Development Bank, European Investment Bank, Natixis, Societe Generale, Iberdrola, Banco Santander, Abu Dhabi Islamic Bank, KfW, BNP Paribas, UniCredit, Credit Agricole, DBS Bank, Standard Chartered, and NatWest Group. These players have a significant market presence and play a crucial role in driving the growth of the green bond market.

In conclusion, the green bond market is poised for significant growth in the coming years. With increasing investor interest in sustainable investments and favorable government policies, the market presents opportunities for both issuers and investors to contribute to a greener and more sustainable future.


1.  Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it