by The global parenting apps market allows parents to effectively monitor their child’s health, safety, and developmental milestones through easily accessible apps on their smart devices. Parenting apps offer features such as tracking feeding and sleeping schedules, weighing babies, developmental milestones tracking, family organizational tools, monitoring kid’s activities, photo and video sharing options, and access to doctor advice and community support for new parents.
The Global Parenting Apps Market is estimated to be valued at US$ 542.3 million in 2024 and is expected to exhibit a CAGR of 7.6% over the forecast period of 2024 to 2030.
Key Takeaways
Key players operating in the global parenting apps market are Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, The Bump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, and MyMedela. The key players are focusing on expanding their product portfolio and global footprint through mergers and acquisitions to strengthen their market position.
The global parenting apps market offers growth opportunities with increasing demand for customized solutions catering to parenting needs across different cultures and countries. Many apps are offering localized content and features in multiple languages to target the large international user base.
The increasing adoption of smartphones and preference for convenience offered by digital platforms is driving the global expansion of the parenting apps market. Apps allow seamless sharing of information between families staying in different countries or time zones through smartphones and tablets. This is resulting in high demand across developing regions in Asia Pacific and Middle East & Africa.
Market Drivers
The rising awareness regarding child health and well-being is driving the demand for parenting apps. Parents are increasingly relying on apps to track their baby’s daily activities and milestones which helps in timely medical interventions. Features like doctor consultation and health records on apps provide convenience and peace of mind to parents. This is a major factor accelerating the growth of the global parenting apps market.
PEST Analysis
Political: The government regulations around data privacy and security of parenting apps are expected to increase in the coming years. Laws around safeguarding children and parental consent will guide app development.
Economic: Growing disposable income and dual income households are expanding the market for digital solutions that help parents better manage their time and responsibilities. demand is rising for apps that track finances, activities and development too.
Social:Modern lifestyles are encouraging more parents to rely on digital tools for parenting support and communities. Apps offer education, advice and a forum to share experiences which is valuable for new parents with less family support nearby.
Technological: Advances in AI, personalization and push notifications are enhancing the user experience of parenting apps. Features like child development tracking, message translation and video calling are becoming more sophisticated to serve parents across various platforms and devices.
The geographical regions where the Global Parenting Apps market Growth in terms of value is concentrated are North America and Europe. North America currently holds the largest share due to high awareness levels and smartphone penetration rates. Europe is another major regional market.
The fastest growing regional market for Global Parenting Apps is expected to be Asia Pacific due to a rapidly expanding middle class, increasing digital literacy and growing small families. Countries like China, India and other Southeast Asian nations are anticipated to drive higher adoption of parenting apps as more parents turn to digital solutions to balance their responsibilities.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
