May 18, 2024
Germany Nutritional Supplements Market

Germany Nutritional Supplements Market Gaining Prominence Through Growing Health and Wellness Trends

The Germany nutritional supplements market offers products containing essential vitamins, minerals and herbal extracts to supplement one’s diet and provide additional nutrients. These supplements are available in the form of tablets, capsules, liquids and powders and are used to prevent nutrient deficiencies, support general wellness and enhance athletic performance. Vitamin D and Vitamin C supplements are widely consumed in the country due to the challenging weather conditions for natural sun exposure. Key players operating in the Germany nutritional supplements market are Mentor Medical Systems B.V. (Johnson & Johnson), Allergan, Inc. (AbbVie), Sientra, Inc., Ideal Implant Incorporated, Establishment Labs, POLYTECH Health & Aesthetics GmbH, RTI Surgical, Sebbin, Integra LifeSciences, GC Aesthetics. The Global Germany Nutritional Supplements Market is estimated to be valued at US$ 928.34 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the Germany Nutritional Supplements Market Growth are Mentor Medical Systems B.V. (Johnson & Johnson), Allergan, Inc. (AbbVie), Sientra, Inc., Ideal Implant Incorporated, Establishment Labs, POLYTECH Health & Aesthetics GmbH, RTI Surgical, Sebbin, Integra LifeSciences, GC Aesthetics.

The growing awareness regarding health benefits of nutritional supplements and rising prevalence of lifestyle diseases have increased the demand for dietary supplements in Germany.

Additionally, the increasing trend of sport nutrition and premiumization is driving market growth. Due to the increasing innovation and new product launches by key players, the Germany nutritional supplements market is witnessing expansion worldwide through online distribution and export opportunities.

Market key Trends

The increasing demand for herbal supplements in Germany is a major trend being witnessed. This can be attributed to rising consumer preference for natural products with minimal side effects. Turmeric, ginger and garlic supplements are widely consumed for their anti-inflammatory properties. Sports supplements containing protein, creatine and BCAAs are also gaining prominence due to growing health consciousness and rising participation in sports and fitness activities. Manufacturers are launching customized supplements tailored to the nutritional needs and taste preferences of German consumers. They are also leveraging advanced delivery technologies like vegetarian softgels and gummies to improve product efficacy and consumer experience.

Porter’s Analysis

Threat of new entrants: The nutritional supplements market in Germany has a moderate threat of new entrants due to the established brands and compliance requirements.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of numerous product options from various brands.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of substitute raw materials.
Threat of new substitutes: The threat of new substitutes is moderate due to product differentiation and customer loyalty towards brands.
Competitive rivalry: Intense among the top brands.

Geographical regions

Germany accounts for around 30% of the nutritional supplements market value in Europe, making it the largest market. The states of North Rhine-Westphalia, Bavaria and Baden-Württemberg generate the highest revenues due to their large population sizes.

The nutritional supplements market in Eastern Europe, especially Poland, is witnessing strong growth. Increasing health awareness coupled with rising incomes is driving demand for quality dietary supplements in the region. Poland offers lucrative opportunities for manufacturers due to strategic geographical location within Europe.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it