July 13, 2024

The Rising Demand For Sustainability And Convenience To Open Up New Opportunities for Fresh Meat Packaging

The Fresh Meat Packaging Market is estimated to be valued at US$ 2.21 Bn in 2023 and is expected to exhibit a CAGR of 3.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Fresh meat packaging involves packaging meat products such as beef, pork, poultry, and seafood soon after slaughtering and processing. It helps increase the shelf life of perishable meat by preventing contamination and moisture loss. Fresh meat is usually packaged in modified atmosphere packaging (MAP), vacuum skin packaging (VSP), and vacuum packaging to extend shelf life for 2-4 weeks under refrigeration. MAP utilizes combinations of gases such as oxygen, carbon dioxide, and nitrogen to delay oxidation. VSP forms a shrink wrap around the product to eliminate air from packaging.

Market Dynamics:

The fresh meat packaging market is driven by the growing demand for convenience food and sustainable packaging solutions. Rapid urbanization and changing lifestyles have increased the demand for ready-to-cook and ready-to-eat meat products, fueling the need for innovative packaging. Moreover, consumers are increasingly preferring packaging materials that are recyclable and produced from renewable resources. This has propelled packagers to introduce biodegradable and eco-friendly packages made from materials like paper and cellulosic film. Furthermore, the fresh meat trade within and between countries has led packagers to develop more robust packages for transportation and longer shelf-life. Packaging manufacturers are also investing in intelligent packaging incorporating modification technologies, sensors, and tags for enhanced food safety and traceability.

Segment Analysis:

The fresh meat packaging market can be segmented into poultry, beef, pork and seafood. The poultry segment dominates the market and accounts for around 35% share owing to higher consumption of chicken and evolving lifestyle. Its demand is further fueled by growing population of health conscious consumers looking for high protein food.

PEST Analysis:

  • Political: Stringent regulations around food safety and quality are in place to ensure freshness and quality of packaged meat.
  • Economic: Rising disposable incomes are driving fresh meat consumption across regions. Growth economies offer lucrative opportunities.
  • Social: High protein diet is increasingly popular among health-conscious consumers. Busy lifestyles drive demand for convenient packaging solutions.
  • Technological: Advanced materials, smart labels with Radio Frequency Identification (RFID) tags and sensors help trace products and detect tampering. Active packaging extends shelf-life.

Key Takeaways:

The global Fresh Meat Packaging market is expected to witness high growth, exhibiting CAGR of 3.5% over the forecast period, due to increasing health awareness. The market size is estimated to reach US$ 2.21 Bn in 2023.

The Asia Pacific region dominated the fresh meat packaging market with over 30% share in 2023 led by large population and rapid economic growth in countries like China and India. Latin America exhibits high growth potential due to rising meat consumption in Brazil and Mexico.

Key players operating in the fresh meat packaging market are Amcor Limited, E.I. du Pont de Nemours & Co, Bemis Company, Inc., Berry Plastic Group, Winpack Ltd., Sealed Air Corp., Crown Holdings, Reynolds Group, Coveris Holdings S.A., and Sealpac International BV. Innovation in materials and focus on sustainability are key strategies adopted by major players.