December 6, 2023
Food Preservatives Market

Food Preservatives Market: Growing Demand for Extended Shelf Life of Food Products

The global food preservatives market is estimated to be valued at US$3.04 Billion In 2021 and is projected to reach a value of US$(market value for 2022) billion by 2022, growing at a CAGR of 4.50% during the forecast period of 2022-2030. Food preservatives are substances added to food products to prolong their shelf life and prevent spoilage caused by microorganisms. They play a crucial role in maintaining food quality, freshness, and safety, which is driving the demand for food preservatives in the market. The increasing consumer demand for convenience food products, along with the growing awareness regarding food safety and hygiene, is fueling the growth of the food preservatives market. Furthermore, the rising awareness about the health benefits of natural and organic preservatives is also contributing to the market growth.

Market Key Trends: Growing Preference for Natural and Organic Preservatives

One of the key trends observed in the Food Preservatives Market is the growing preference for natural and organic preservatives. Consumers are becoming more conscious about their health and are opting for clean-label products with minimal or no synthetic additives. Natural and organic preservatives are derived from natural sources and are considered safe for consumption. They offer the advantages of extended shelf life and improved food safety without causing any potential harm to human health. Additionally, they align with the increasing demand for sustainable and environmentally friendly products. As a result, food manufacturers are shifting towards natural and organic preservatives to meet the consumer demand for clean-label products. This trend is expected to drive the growth of the natural and organic food preservatives segment in the market.
Porter’s Analysis

Threat of New Entrants: The food preservatives market is expected to face a moderate threat of new entrants. Although the market presents opportunities for new players due to increasing consumer demand for safe and long-lasting food products, the presence of established players, high entry barriers such as stringent regulations and the need for significant capital investment, and brand loyalty among consumers may limit the entry of new competitors.

Bargaining Power of Buyers: The bargaining power of buyers in the food preservatives market is moderate. Buyers have the power to negotiate prices and demand high-quality products due to the presence of numerous suppliers and the importance of food safety for consumers. However, the concentration of key buyers such as food manufacturers and retailers may give them some leverage in negotiations.

Bargaining Power of Suppliers: Suppliers in the food preservatives market hold moderate bargaining power. They play a crucial role in providing high-quality and safe ingredients for food preservation. The market is characterized by a large number of suppliers, giving buyers the option to switch suppliers easily. However, suppliers with unique and patented preservative solutions may hold more bargaining power.

Threat of New Substitutes: The threat of new substitutes in the food preservatives market is low. Preservatives are essential to ensure the safety, shelf life, and quality of food products. Although there is a growing preference for natural and clean label ingredients, finding effective substitutes that can meet the stringent regulatory requirements and provide the desired attributes of food preservation remains a challenge.

Competitive Rivalry: The competitive rivalry in the food preservatives market is high. The market is dominated by major players such as BASF SE, Kerry Group Plc, Kemin Industries, Inc., DuPont Nutrition & Biosciences, and ADM. These companies invest heavily in research and development to innovate and introduce new and effective preservative solutions. The market also faces competition from regional and local players offering niche and specialized preservatives.

Key Takeaways

The global food preservatives market is expected to witness high growth, exhibiting a CAGR of 4.50% over the forecast period from 2022 to 2030. This growth can be attributed to the increasing demand for processed and convenience foods, growing consumer awareness about food safety, and the need to extend the shelf life of food products.

In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the food preservatives market. The region is witnessing a rise in health-conscious consumers demanding clean label and natural preservatives. Additionally, the growing food and beverage industry, along with strict food safety regulations, is driving the demand for food preservatives in the region.

Key players operating in the food preservatives market include BASF SE, Kerry Group Plc, Kemin Industries, Inc., DuPont Nutrition & Biosciences, ADM, Foodchem International Corporation, Corbion, Celanese Corporation, and Jungbunzlauer Suisse AG. These players focus on product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position and cater to the evolving consumer preferences for safe and healthy food products.