Foam rollers are cylindrical tubes made of cross-linked polyethylene or high-density foam that are used for self-massage and myofascial release. They help relieve muscle soreness, improve range of motion, increase circulation, and speed up recovery from workouts. Foam rollers provide various benefits such as decompression of the spine, relief from back and joint pain, improved posture, and enhanced sports performance. They are easy to use and transport, making them a popular choice for physiotherapists, athletes, and everyday users.
The global Foam Roller Market is estimated to be valued at US$ 408.4 Mn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The market is witnessing growth due to increasing adoption of smartphones and accessories. Applications that guide users through foam rolling exercises are driving market growth. These apps offer instructional videos, illustrated step-by-step routines, and timer functions. They make foam rolling more accessible and help optimize its benefits. Furthermore, rising health awareness amongst consumers and increasing participation in sports and fitness activities is propelling the demand for foam rollers for recovery, flexibility and injury prevention. Innovations in material and design of foam rollers to provide targeted massages are also boosting their popularity.
Threat of new entrants: Low level of threat as the foam roller market is already dominated by some established brands and requires high initial investment for production and marketing.
Bargaining power of buyers: Moderate as there are many substitutes available and buyers can switch between brands easily based on price and quality.
Bargaining power of suppliers: Moderate as raw materials required for foam rollers are easily available and there are many suppliers in the market.
Threat of new substitutes: Moderate threat from alternative massage products like massage balls, trigger point massagers, etc.
Competitive rivalry: High as the key players compete strongly on the basis of product quality, features, design and price.
The Global Foam Roller Market Size is expected to witness high growth, exhibiting CAGR of 10% over the forecast period, due to increasing awareness about benefits of foam rollers in pain relief and muscle recovery. The foam roller market size for 2023 is US$ 408.4 Mn.
North America dominates the global foam roller market and is expected to continue its dominance over the forecast period. This is attributed to increased participation in sports and fitness activities along with growing awareness about self-care practices for body pain relief. Asia Pacific is expected to exhibit the fastest growth during the forecast period due to improving healthcare facilities and rising health consciousness.
Key players operating in the foam roller market are Trigger Point Performance, RumbleRoller, The Original Muscle Roller, LIVEPRO, TheraBand, GoFit, SKLZ, Gaiam, Body Benefits, Corength. These players compete strongly on the basis of product quality, design, features, and price. Trigger Point Performance and RumbleRoller capture significant market share owing to their innovative product offerings and strong brand value.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it